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Richard Holland

Richard Holland Managing Director

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Video Games: Using Employee Interests To Train

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Despite the many tools available and the best of intentions, many dealerships struggle with providing ongoing professional development for their staff. Whether it’s because of the volume of customers that need handling; lack of time; or worry about taking a technician or salesperson out of commission – even for a short period of time – training presents many challenges to dealership management.

 

A recent article in Automotive News reported that Chrysler thinks they have found a potential solution – video games. According to the article, Chrysler has developed “four video games to help salespeople learn the fine points of Chrysler, Jeep, Dodge and RAM vehicles.” The goal is to provide interesting product knowledge exercises to the sales staff that can be studied at their convenience. The staff can quickly review the exercises on their own smartphones and mobile devices during periods of low activity, without any large time commitment. A salesperson could be waiting for their next customer while playing quiz-style video games on their smartphone; a medium that many of us enjoy as entertainment.

 

This innovative mode of training could certainly be expanded to other areas of dealerships outside of sales. Imagine technicians learning new features and technology for new models in the same fashion. If Chrysler deems this experiment successful, it’s certainly a possibility.

 

Let’s face it, many staff now entering our industry grew up on video games. This is a medium they know and love.  And training is that much more effective when the student is engaged with it, enjoys the process and participates because they want to, rather than because they are forced to.

 

It’s great to see manufacturers utilizing new and innovative ways to bring product knowledge to sales staff. As technology and resources become more innovative, there’s little doubt that salespeople and service staff will be better equipped to provide a better and more informed buying and service process for customers. Rather than the customer leaving to “think about it,” your staff could be better equipped with the knowledge they need to help customers make buying decisions immediately. And that is a great thing.

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