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Jared Hamilton
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Rick Wilson

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Exclusive Blog Posts

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Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

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What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

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Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

Consider These Two Scenarios When Buying Cars

Car#1 you bought for $1000 under Black Book Rough with No Paintwork a Clean Car Fax and Low Miles, and it took you 180 days to sell, and when you finally sold it you made $400.

Car#2 you paid exactly Black Book Extra Clean and your friends said you were Crazy for paying that much, but you sold in 15 days for $2500 profit?

Which do you prefer?  Is Black Book doing you a service or disservice?

Shouldn’t you take into consideration other data like how much YOU sell them for and how fast YOU sell them?

Bill Simmons
Car #1 is a high market days supply car that doesn't sell well in your market and even at a $1000 back of rough, you didn't buy it cheap enough. Car #2 is a low market days supply car that flies off of lots as soon as they get there. I say keep buying based on market data decisions and let the friends who think we are crazy keep on guessing. I'm not sure that we can go as far as calling Black Book a disservice, but there is certainly more information available than them to base buying decisions on these days. The friends who who are pulling a book out of their back pockets to appraise a vehicle, are literally pulling figures out of their butts.

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