There are several variables that can significantly alter the amount you spend to acquire customers. There's bid, keyword selection, and how much you pay to the agency. Here's how we raise the bar: Admin fees - our admin fees are fixed and transparent. We do not markup your budget, so you know where every penny is going. Keyword Selection - we focus your budget on long tail and late-funnel search phrases - search patterns that clearly indicate a higher likelihood of purchasing one of your vehicles. The result is lower costs for each click. Aggressive Bid Management - we are constantly shifting bids to push budget towards more effective keywords, lowering the overall cost of customer acquisition. More leads from the same budget is the result of our managing your SEM spend. RnD Search Engine Marketing is a feature-rich service, including Inventory-based ads, New and Used Cars, Service, Mobile, Custom ads, A/B testing, and Dedicated Account Management, and much more.