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Roadster provides consumer-driven Omnichannel Commerce Solutions for today’s modern dealership. With Roadster's proprietary technology platform, dealerships can provide hassle-free car buying in-store, online or on the go. From inventory merchandising, to financing/leasing, incentives, trade-ins, service plans and accessories-- Express Storefront delivers near penny perfect deals in a beautifully designed interface that your customers and employees will love. Increase your CSI scores, while significantly reducing dealership sales costs. The company is based in Palo Alto, California, and was founded in late 2013.