Intro

     I bet you're thinking," FACEBOOK?", but yes facebook. This can be an amazing tool for any dealership looking to contact millennials, their younger siblings, or older family. It could be the difference between a normal sell month and an outstanding sell month. I wish I could tell you it's going to be easy, but it's not, because if it was easy everyone would be doing it. It takes patience , understanding, and hard work.

The SetUp

     First if you don't have a Facebook for your dealership you need to start one. Make sure everyone in the dealership knows YOU ALL have to be involved for this to work. Make a nice cover photo that represents what your company does, introduce yourself with a welcome post and work on getting your likes up.

The Reach

     This is how many people that can see your post, this is paramount to your success on facebook. Your reach increases with how many page likes you have, how many friends a sharer has when they share or like the post. You can buy an ad to increase range but organic is the way to go. After you increase your like you can increase your reach.

Getting the Likes

     Now at this point I'm sure you are wondering how to get your likes up, and really it's simple let me explain it for you. Make a new facebook(or you can use your current one), add as many people you can in your target city. Invite to like. I would say an average of 30 people per 100 will like a page when invited. So its a number game. Now get out there and get those friends!

The conclusion

Have a good logo, have a good brand, put a little effort into it. Once you understand how facebook works, you can reach more people and it will be the silent tool you never thought you would use.

~Robert

http://www.buttesmilehighchryslerjeepdodge.com/