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Jared Hamilton
From: Jared Hamilton
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Robert Drews

Robert Drews Seo

Exclusive Blog Posts

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Top Reasons to Find A Vendor that Fits Like A Glove

Taking on a new initiative can in many ways be overwhelming. There is often the fear of "are we going to get this right? Or "Do we really need th…

What selling cars has in common with selling real estate

What selling cars has in common with selling real estate

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Improving Vehicle Detail Pages

Improving Vehicle Detail Pages

Your VDP is one of the most important aspects of your marketing. Improving your sellers notes will help your customers see the value that is included for t…

Improving Service Efficiency for the Customer

Improving Service Efficiency for the Customer

As a former service advisor for one of the busiest Chevrolet dealerships on the prairies, I know firsthand how many customer interactions frontline sta…

EXCLUSIVE WEBINAR - From First Search to Final Sale: Understanding Today's Customer Journey

EXCLUSIVE WEBINAR - From First Search to Final Sale: Understanding Today's Customer Journey

The modern customer journey has changed with the majority of decision making, price matching, and quality assurance done online before even being in the st…

Pokemon Go! and your dealership

First to understand how this game effect sales of any sort you must first play the game. In game you have to walk around catch Pokemon, claim gyms, and level up. Each time you catch a pokemon you get exp for leveling up. Now the only way to get people in is to ether have pokemon, a pokestop or an incentive to stop in and this is my answer.
 
First to understand how this game effect sales of any sort you must first play the game. In game you have to walk around catch Pokemon, claim gyms, and level up. Each time you catch a Pokemon you get exp for leveling up. Now the only way to get people in is to ether have Pokemon, a pokestop or an incentive to stop in and this is my answer.
 
So today i approached The owner of my dealership with the idea of implementing some type of reward for Pokemon go members to drive traffic. He was skeptical at first kind of laughed at the idea until my sales manager spoke up saying "they say this will be the #1 downloaded game in history" as to which the owner said. Lets try it.
 
Today is the first day implementing my ideas and it starts with the service center and Facebook. I made a flashy picture, and promoted oil change discounts, dollar amounts off linking with your level on Pokemon go(lvl 5 = $5 off, level 10=$10 off etc). And only put on Facebook, within the hour I had over 32 shares and 125 likes. now im not sure what you guys usually get for Facebook interaction but this has increased my Facebook page's traffic by astronomical results. More people are seeing my featured cars, more people are going to my website, and more people are stopping in. I have many more idea's im going to be implementing and would love to collab with anyone who has idea's like mine. As a millennial i feel its my job to target anyone around my age(23). Let me know what you think of this idea! (This also helps with the new lot we just opened )
Chris K Leslie

I caught hecka Pokemon yesterday at one of our stores. 

Brooke Jensen

Robert, that's awesome.

I'm also 23 and took it upon myeslf to write an article suggesting a few creative ideas for how dealers can use Pokémon Go to get more floor traffic (not a bad way to spend the work day). I assume your dealership is a Pokestop or is close to one? 

I definitely feel we need to capitalize on this trend while it's still burning hot. If you have any other ideas that you see success with, please drop them in that article - I'd love to include more! 

Andrew Sergent
Susan Idlet
Brooke Jensen

I love it, Andrew! I've added Sellers Subaru into our blog article as an example. Keep us updated with your successes on Facebook!

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