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Jared Hamilton
From: Jared Hamilton
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Robert Drews

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Exclusive Blog Posts

4 Sales Lessons from Real Car Shoppers

4 Sales Lessons from Real Car Shoppers

I’ve worked with auto dealerships across the country and 99% of the time, when I ask what their primary goal is, the answer is increasing car sales. …

WEBINAR RECORDING - How To Generate More Qualified Leads in Q4

WEBINAR RECORDING - How To Generate More Qualified Leads in Q4

  Car shoppers have a lot of questions and dealerships need to be available to answer them quickly, concisely and at scale to maximize sales. 8…

This is How Reed-Lallier Chevy Sold More Used Cars – and How We Helped

This is How Reed-Lallier Chevy Sold More Used Cars – and How We Helped

Used or Certified? More often than not that seems to be the choice car buyers are making during this unsteady sales year. Consider: Edmunds expects new veh…

How Servicing Fleets Should Be Different

How Servicing Fleets Should Be Different

A large local construction company truck pulls into the service drive. The lone occupant hops out of the driver’s seat, already scrolling through…

Are You Ready For Monday? DSES Best Idea Contest, 2019!

Are You Ready For Monday? DSES Best Idea Contest, 2019!

One of my favorite events at the Driving Sales Executive Summit is the Best Idea Contest. Each year participants enter their respective ideas. For those wh…

Pokemon Go! and your dealership

First to understand how this game effect sales of any sort you must first play the game. In game you have to walk around catch Pokemon, claim gyms, and level up. Each time you catch a pokemon you get exp for leveling up. Now the only way to get people in is to ether have pokemon, a pokestop or an incentive to stop in and this is my answer.
 
First to understand how this game effect sales of any sort you must first play the game. In game you have to walk around catch Pokemon, claim gyms, and level up. Each time you catch a Pokemon you get exp for leveling up. Now the only way to get people in is to ether have Pokemon, a pokestop or an incentive to stop in and this is my answer.
 
So today i approached The owner of my dealership with the idea of implementing some type of reward for Pokemon go members to drive traffic. He was skeptical at first kind of laughed at the idea until my sales manager spoke up saying "they say this will be the #1 downloaded game in history" as to which the owner said. Lets try it.
 
Today is the first day implementing my ideas and it starts with the service center and Facebook. I made a flashy picture, and promoted oil change discounts, dollar amounts off linking with your level on Pokemon go(lvl 5 = $5 off, level 10=$10 off etc). And only put on Facebook, within the hour I had over 32 shares and 125 likes. now im not sure what you guys usually get for Facebook interaction but this has increased my Facebook page's traffic by astronomical results. More people are seeing my featured cars, more people are going to my website, and more people are stopping in. I have many more idea's im going to be implementing and would love to collab with anyone who has idea's like mine. As a millennial i feel its my job to target anyone around my age(23). Let me know what you think of this idea! (This also helps with the new lot we just opened )
Chris K Leslie

I caught hecka Pokemon yesterday at one of our stores. 

Brooke Jensen

Robert, that's awesome.

I'm also 23 and took it upon myeslf to write an article suggesting a few creative ideas for how dealers can use Pokémon Go to get more floor traffic (not a bad way to spend the work day). I assume your dealership is a Pokestop or is close to one? 

I definitely feel we need to capitalize on this trend while it's still burning hot. If you have any other ideas that you see success with, please drop them in that article - I'd love to include more! 

Andrew Sergent
Susan Idlet
Brooke Jensen

I love it, Andrew! I've added Sellers Subaru into our blog article as an example. Keep us updated with your successes on Facebook!

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