Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Robert Drews

Robert Drews Seo

Exclusive Blog Posts

Have you ever tried a Nappucino?

Have you ever tried a Nappucino?

Neither have I, but I'm curious to try one out because it has the potential to be one of the greatest productivity hacks we've ever seen.  …

3 Important Factors of Online Retailing

3 Important Factors of Online Retailing

I’m just finalizing the working sessions for President’s Club, and one of the sessions I’m moderating is Online Retailing.  I’…

Affiliate Marketing is Underutilized

Affiliate Marketing is Underutilized

Imagine a situation where you have a teammate working with you to grow your business and the only time you pay them is when someone buys from you.  Th…

A Simple and Effective 9-Step Goal Setting Outline

A Simple and Effective 9-Step Goal Setting Outline

Goal Setting Outline What is my main goal for today? __________________________________________________________________________________________________…

SUV and Truck Sales Killing It in 2018, But Is the Fun Almost Over?

SUV and Truck Sales Killing It in 2018, But Is the Fun Almost Over?

    Have you been paying attention to car sales lately...or the lack thereof?  Everywhere you look on the freeway here in Southern…

Pokemon Go! and your dealership

First to understand how this game effect sales of any sort you must first play the game. In game you have to walk around catch Pokemon, claim gyms, and level up. Each time you catch a pokemon you get exp for leveling up. Now the only way to get people in is to ether have pokemon, a pokestop or an incentive to stop in and this is my answer.
 
First to understand how this game effect sales of any sort you must first play the game. In game you have to walk around catch Pokemon, claim gyms, and level up. Each time you catch a Pokemon you get exp for leveling up. Now the only way to get people in is to ether have Pokemon, a pokestop or an incentive to stop in and this is my answer.
 
So today i approached The owner of my dealership with the idea of implementing some type of reward for Pokemon go members to drive traffic. He was skeptical at first kind of laughed at the idea until my sales manager spoke up saying "they say this will be the #1 downloaded game in history" as to which the owner said. Lets try it.
 
Today is the first day implementing my ideas and it starts with the service center and Facebook. I made a flashy picture, and promoted oil change discounts, dollar amounts off linking with your level on Pokemon go(lvl 5 = $5 off, level 10=$10 off etc). And only put on Facebook, within the hour I had over 32 shares and 125 likes. now im not sure what you guys usually get for Facebook interaction but this has increased my Facebook page's traffic by astronomical results. More people are seeing my featured cars, more people are going to my website, and more people are stopping in. I have many more idea's im going to be implementing and would love to collab with anyone who has idea's like mine. As a millennial i feel its my job to target anyone around my age(23). Let me know what you think of this idea! (This also helps with the new lot we just opened )
Chris K Leslie

I caught hecka Pokemon yesterday at one of our stores. 

Brooke Jensen

Robert, that's awesome.

I'm also 23 and took it upon myeslf to write an article suggesting a few creative ideas for how dealers can use Pokémon Go to get more floor traffic (not a bad way to spend the work day). I assume your dealership is a Pokestop or is close to one? 

I definitely feel we need to capitalize on this trend while it's still burning hot. If you have any other ideas that you see success with, please drop them in that article - I'd love to include more! 

Andrew Sergent
Susan Idlet
Brooke Jensen

I love it, Andrew! I've added Sellers Subaru into our blog article as an example. Keep us updated with your successes on Facebook!

 Unlock all of the community & features  Join Now