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The latest installment of Google Analytics Academy: Google Analytics Platform Principals launched last week, and is open until March 27th, 2014. The first installment (and suggested pre-requisite), Digital Analytics Fundamentals, finished at the end of 2013, but the self-study module is available here: https://analyticsacademy.withgoogle.com/course01.
Google is offering these complimentary certification courses as a grassroots means of getting more people to use their Analytics product. The more users, the more data for Google, which they then use to sell advertising back to us.
Having completed the Fundamentals course in December, I felt compelled to continue the process, if not only to receive the fancy Google certificate. More importantly, I wanted to report back on my experience to assist those who are interested but undecided whether it is worth the time to complete.
With that said, I consider myself an above-average Google Analytics user; not a novice but in no means an expert. I went into the second course with an open mind, as the initial course was too basic to wet my whistle.
Overall I recommend anyone involved with e-commerce and Internet sales or anyone looking to advance their knowledge base to take the time this month to complete the second course for the following reasons:
Overall, there are many benefits to participating in the Google Analytics Academy whether you are looking to learn the basics, expand your knowledge or simply to add another notch in your resume.
As for the ROI on your time, the few hours spent away from putting out fires at the dealership is definitely worth it. Even if it’s to accomplish something in a world where we are currently chasing a never-ending target.
Head on over to check it out: https://analyticsacademy.withgoogle.com/
Robert Karbaum arguably has the best name in the automotive industry. His combined experience over the past decade in E-Commerce and the automotive industry has allowed him to master the art of “AutoSpeak”; the ancient language that bridges the gap between internet geeks, the showroom floor and everything in-between. He manages the E-Commerce, Social and Digital Marketing operations at Weins Canada Inc. (formerly Don Valley North Automotive Group); a prestigious automotive group in Canada which includes the #1 volume Toyota and Lexus dealerships in the country.
Catch him on Twitter (@karbaum) or DroppinBaums.com.