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From: Jared Hamilton
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Robert Karbaum

Robert Karbaum National Digital Strategy Manager

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Help The Bargain Brothers Change the Public's Opinion of our Industry

6eda3ecae5decf3233e6c9d52e6627c2.jpg?t=1​It is no secret that our industry is negatively viewed in the general populace.  That people consider us no better than a 1920’s Snake Oil Salesman.  This is why the Bargain Brothers reality TV show is so important for all of us in the automotive industry to get behind.

Changing the perception of an entire industry is not easy.  In fact it’s near impossible, but we need to start somewhere and fast.  This is where the Bargain Brothers reality show comes in.  Not only is it extremely funny to watch, but it shows the real side of owning and operating a dealership.  It showcases the family values, the hard work, and most importantly how an honest car dealership is run.

The last time our industry was showcased to the public was the “King of Cars” reality series.  I think we can all agree it did more harm than good in changing the public’s perception of a Used Car Dealer.

 

 

Bargain Brothers by comparison is a welcome breath of fresh air.  It portrays us how we really are, hardworking, honest, caring, and a little kooky.

The success of this show will benefit ALL of us in the auto industry.  The more we in the industry watch it, the more popular it gets, and the more it is exposed to the public.  If the public has the opportunity to fall in love with the MacIver family their outmoded opinions of our industry can change, and we can shake off the old snake skin.

Now yes, I am a bit biased as I have had the fortune to spend some great times with Doug (@dougmaciver) and Andrew MacIver (@_andrewmaciver) over the years and consider them great friends HOWEVER I can honestly say that even if I had never met them I would be saying the same thing.

I urge everyone within the DrivingSales community to get behind Bargain Brothers and help promote it so that in the future when a customer thinks of a Used Car Salesperson they will think of an honest hard working family, rather than what you find on Google Images when you look it up.

Who would you rather be the face of our industry?

 

Who would you rather represent our industry?

 

Watch New Episodes of  The Bargain Brothers Tuesdays at 7 (EST) on the BNN Network, or watch all the aired episodes online right now at http://www.bnn.ca/shows/bargain-brothers.aspx  or on the BNN GO Mobile App http://www.bnn.ca/bnn-go-app.aspx.

Celia Nip
Great article Robert!
Adam Grossman
Been loving this show and beleive that it gives great insight into some of the challenges that dealers face every day. A great way to connect with the public and completely agree that it helps elevate the profession and ruin stale stereotypes. Way to go Doug and Andrew, keep it up.
Robert Karbaum
Glad to hear so many American's are loving the show!
Colin
Great Stuff! I will watch for sure! Kind of reminds me of Car Lot Rescue. What ever happened to Car Lot Rescue?
Robert Karbaum
Thanks Colin! Let us know what you think! Car Lot Rescue only lasted 1 season.

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