We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
It is no secret that our industry is negatively viewed in the general populace. That people consider us no better than a 1920’s Snake Oil Salesman. This is why the Bargain Brothers reality TV show is so important for all of us in the automotive industry to get behind.
Changing the perception of an entire industry is not easy. In fact it’s near impossible, but we need to start somewhere and fast. This is where the Bargain Brothers reality show comes in. Not only is it extremely funny to watch, but it shows the real side of owning and operating a dealership. It showcases the family values, the hard work, and most importantly how an honest car dealership is run.
The last time our industry was showcased to the public was the “King of Cars” reality series. I think we can all agree it did more harm than good in changing the public’s perception of a Used Car Dealer.
Bargain Brothers by comparison is a welcome breath of fresh air. It portrays us how we really are, hardworking, honest, caring, and a little kooky.
The success of this show will benefit ALL of us in the auto industry. The more we in the industry watch it, the more popular it gets, and the more it is exposed to the public. If the public has the opportunity to fall in love with the MacIver family their outmoded opinions of our industry can change, and we can shake off the old snake skin.
Now yes, I am a bit biased as I have had the fortune to spend some great times with Doug (@dougmaciver) and Andrew MacIver (@_andrewmaciver) over the years and consider them great friends HOWEVER I can honestly say that even if I had never met them I would be saying the same thing.
I urge everyone within the DrivingSales community to get behind Bargain Brothers and help promote it so that in the future when a customer thinks of a Used Car Salesperson they will think of an honest hard working family, rather than what you find on Google Images when you look it up.