Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Robert McClurg

Robert McClurg CEO

Exclusive Blog Posts

Becoming an ACTIVE leader 101

Becoming an ACTIVE leader 101

Today’s workforce needs immediate feedback, constant counseling and suggestions to maintain motivation and focus on the current goal. The days of bei…

90 Day Boot Camp - Revolutionary, New Sales Training for Automotive Dealers

90 Day Boot Camp - Revolutionary, New Sales Training for Automotive Dealers

Imagine your salespeople starting each day with the most important sales training program available? With The Mar-Kee Group’s new, revolutionary 90 Day B…

Fixed Ops Marketing - Traditional Or Digital?

Fixed Ops Marketing - Traditional Or Digital?

Are mailers just as good or better than digital advertising? That was a question up for discussion recently. The notion that our customers become desensiti…

Challenges of Car Dealerships

Challenges of Car Dealerships

The Car manufacturing industries, just like any other, has got business challenges of its own, which need to be taken care off on a regular basis. Maintain…

How to Destroy Customer Trust in Your Service Department

How to Destroy Customer Trust in Your Service Department

Ask your friends what they think of their dealership’s service department. You’ll get a range of answers, ranging from polite and positive …

Comfort Food for Facebook Fans

For consumers, there’s comfort for them when engaging with your dealership on Facebook and other social media when others there have already talked about you positively.

So how’s this different than past business experiences when a potential customer would hear about your business or its brand while visiting family, going to dinner with friends, or getting a haircut?

The same word-of-mouth reviews exist today, but social media has expanded the reach of our ears exponentially.

Before consumers will engage you on line – certainly before they’ll walk across your curb – they want to feel comfortable with you first.

Therefore, the first role of your social media crew is to feed your Facebook visitors, friends and fans the comfort food of genuine socialization.

Whether socializing at the local civic club or to a broader fan base via Facebook, the aim isn’t to sell but to socialize – with faith that interaction will one day result in new customers and new referrals.

Socialize with your social media participants using sweepstakes and contests. Engage them in ways so they can help with fundraising events. Snap photos of them and the vehicle they bought and post on Facebook so it’s there before they arrive home in the new wheels.

Hold sweepstakes for local sports teams tickets to refine your social media followers to those more local to you, those fans who’ll be the ones to come to your business and spend money.

We now listen to friends all over the world on a daily basis, make buying decisions based on their thoughts and brag about our purchase decisions with them, in person and increasingly online.

I find it hard to believe that anyone would argue that word-of-mouth referrals are not great for business. Focus your social media effort on feeding fans and friends comfort food and they will return to your social media site repeatedly – and one day turn into customers.

 

Robert McClurg is CEO and Chief Social Media Strategist at Stone Meta Media, www.stonemeta.com and rmcclurg@stonemeta.com or at 815-333-3332.

Bryan Armstrong
I agree with you on everything but this "Socialize with your social media participants using sweepstakes and contests" I think there are to many people preaching B.S. promos on FB to attract followers. I don't want to be seen as the Freebie Headquarters but as the Local trusted source of information that consumers can turn to. Also I would rather take the customer's photo with THEIR phone and have them post it to THEIR page and tag me in it. It may be semantics, but one says ME,ME,ME and the other "It's about YOU" to me. Great ideas otherwise. :)
Jim Bell
I'm with you Bryan on the BS promos. I would rather have 4-500 actual customer likes than thousands of likes because I was giving away an iPad. It is all about being 'social' with those customers and engaging.

 Unlock all of the community & features  Join Now