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Robert McClurg

Robert McClurg CEO

Exclusive Blog Posts

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

The 3 Laws of Extreme Ownership

The 3 Laws of Extreme Ownership

“These are all things that may help you justify your results. But is your dealer any happier because of this?” I just finished reading a…

Unlike Cats, You Can Herd Facebook Fans

Unlike my friend’s cats, which he says simply do what they want, you can indeed get your Facebook fans to prefer your dealership and bring their business to it.

This strategy – a swarm and herd social media technique – can steadily build a dealer’s Facebook fan base. Then, marketing ideas such as coupons, games, contests and other fan incentives on the page will start herding those fans into the dealership.

This strategy is creates fun, community involvement and trust among your Facebook fans. It does so by breathing life into your Facebook pages through engaging conversations, monthly promotions, special coupons and local links to create business opportunities for the dealership.

Dealers like Apple Chevrolet in Tinley Park, IL, use this strategy to empower their Facebook pages. “The strategy keeps our fans paying attention to our site,” says Tom Gorham, the dealership’s Internet Sales and Marketing Manager. “They have to be checking out our page often if they want a chance to win one of the many promotions we run that help draw customers into our dealership. 

One recent giveaway for Chicago Bears tickets generated 85 new LOCAL Facebook fans for Apple Chevrolet. These 85 fans, which evolved from 300 fans created during the first year of the dealership’s swarm phase, are local-market fans. When social media can deliver 85 in-market fans, the results are dramatic!

It is your job to keep fans engaged and interested in your social media page so when they are ready to buy they think of you. Put a swarm and herd Facebook strategy in place and fans will swarm to your page and let you herd them into your dealership.

Robert McClurg is CEO and Chief Social Media Strategist at Stone Meta Media, www.stonemeta.com and mailto:rmcclurg@stonemeta.com or at 815-333-3332.

 

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