CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
Unlike my friend’s cats, which he says simply do what they want, you can indeed get your Facebook fans to prefer your dealership and bring their business to it.
This strategy – a swarm and herd social media technique – can steadily build a dealer’s Facebook fan base. Then, marketing ideas such as coupons, games, contests and other fan incentives on the page will start herding those fans into the dealership.
This strategy is creates fun, community involvement and trust among your Facebook fans. It does so by breathing life into your Facebook pages through engaging conversations, monthly promotions, special coupons and local links to create business opportunities for the dealership.
Dealers like Apple Chevrolet in Tinley Park, IL, use this strategy to empower their Facebook pages. “The strategy keeps our fans paying attention to our site,” says Tom Gorham, the dealership’s Internet Sales and Marketing Manager. “They have to be checking out our page often if they want a chance to win one of the many promotions we run that help draw customers into our dealership.
One recent giveaway for Chicago Bears tickets generated 85 new LOCAL Facebook fans for Apple Chevrolet. These 85 fans, which evolved from 300 fans created during the first year of the dealership’s swarm phase, are local-market fans. When social media can deliver 85 in-market fans, the results are dramatic!
It is your job to keep fans engaged and interested in your social media page so when they are ready to buy they think of you. Put a swarm and herd Facebook strategy in place and fans will swarm to your page and let you herd them into your dealership.