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Robert McClurg

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Exclusive Blog Posts

4 Million Views In One Week - Here's How We Did It

4 Million Views In One Week - Here's How We Did It

Thanksgiving Eve.  Turkeys were being prepared to go in ovens.  Drinks were being poured.  And we were preparing to launch a video that we k…

Becoming an ACTIVE leader 101

Becoming an ACTIVE leader 101

Today’s workforce needs immediate feedback, constant counseling and suggestions to maintain motivation and focus on the current goal. The days of bei…

90 Day Boot Camp - Revolutionary, New Sales Training for Automotive Dealers

90 Day Boot Camp - Revolutionary, New Sales Training for Automotive Dealers

Imagine your salespeople starting each day with the most important sales training program available? With The Mar-Kee Group’s new, revolutionary 90 Day B…

Fixed Ops Marketing - Traditional Or Digital?

Fixed Ops Marketing - Traditional Or Digital?

Are mailers just as good or better than digital advertising? That was a question up for discussion recently. The notion that our customers become desensiti…

Challenges of Car Dealerships

Challenges of Car Dealerships

The Car manufacturing industries, just like any other, has got business challenges of its own, which need to be taken care off on a regular basis. Maintain…

Unlike Cats, You Can Herd Facebook Fans

Unlike my friend’s cats, which he says simply do what they want, you can indeed get your Facebook fans to prefer your dealership and bring their business to it.

This strategy – a swarm and herd social media technique – can steadily build a dealer’s Facebook fan base. Then, marketing ideas such as coupons, games, contests and other fan incentives on the page will start herding those fans into the dealership.

This strategy is creates fun, community involvement and trust among your Facebook fans. It does so by breathing life into your Facebook pages through engaging conversations, monthly promotions, special coupons and local links to create business opportunities for the dealership.

Dealers like Apple Chevrolet in Tinley Park, IL, use this strategy to empower their Facebook pages. “The strategy keeps our fans paying attention to our site,” says Tom Gorham, the dealership’s Internet Sales and Marketing Manager. “They have to be checking out our page often if they want a chance to win one of the many promotions we run that help draw customers into our dealership. 

One recent giveaway for Chicago Bears tickets generated 85 new LOCAL Facebook fans for Apple Chevrolet. These 85 fans, which evolved from 300 fans created during the first year of the dealership’s swarm phase, are local-market fans. When social media can deliver 85 in-market fans, the results are dramatic!

It is your job to keep fans engaged and interested in your social media page so when they are ready to buy they think of you. Put a swarm and herd Facebook strategy in place and fans will swarm to your page and let you herd them into your dealership.

Robert McClurg is CEO and Chief Social Media Strategist at Stone Meta Media, www.stonemeta.com and mailto:rmcclurg@stonemeta.com or at 815-333-3332.

 

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