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Jared Hamilton
From: Jared Hamilton
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Robert Powell

Robert Powell Chief Performance Officer

Exclusive Blog Posts

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Selling used or certified pre-owned vehicles can be daunting task. With prices, laws, and competition varying across the country selling a pre-owned car fo…

What Motivates Your Employees to Perform?

What Motivates Your Employees to Perform?

Sorting through resumes, you find applicants who show potential. There are some with experience to walk on the job and set your service department abla…

How to Recruit the Best Talent for Your Dealership

How to Recruit the Best Talent for Your Dealership

Employee turnover can cost a dealership approximately $400,000 per year through lost sales, service offerings, new hire search, and training expenses even …

2017 Presidents Club Insights - Mark Brown

2017 Presidents Club Insights - Mark Brown

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Does your dealership catch customers at zero moment of truth?

As Digital Dealers we should all be familiar with the Google’s study that shows the behavior of a current ZMOT Auto buyer:

– The majority of shoppers for automobiles are quite thoughtful – starting the process about 2-3 months before. Still, 14% of shoppers actually report spending less than a week on the decision making process.

– Auto shoppers use on average 18.2 different sources of information – from TV, news articles, online, family, etc. to finally form their decision.

– 97% of auto shoppers will be influenced by ZMOT-style advertising. Marketers should be thinking about how to use ZMOT to drive shoppers right into the dealership.

– 71% of auto buyers used a search engine to help find a dealership

At ZMOT we have proven that a dealership group that embraces digital marketing focused on targeting zero moment of truth buyers with systems that Target - Communicate – Integrate together as one in order to ensure Buyers are delivered at the "Zero Moment" through a direct-path to the dealer specific store.

As featured in this November 24, 2014 Best Practices article in Automotive News:  

Cardinale group makeover flexes digital muscle

Online integration aims to catch customers at 'zero moment of truth'

http://www.autonews.com/article/20141124/RETAIL07/311249996/cardinale-group-makeover-flexes-digital-muscle

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