1,000 dealers share their thoughts about chat, text and messaging in general...and how these communications pay off. SEE HOW
As Digital Dealers we should all be familiar with the Google’s study that shows the behavior of a current ZMOT Auto buyer:
– The majority of shoppers for automobiles are quite thoughtful – starting the process about 2-3 months before. Still, 14% of shoppers actually report spending less than a week on the decision making process.
– Auto shoppers use on average 18.2 different sources of information – from TV, news articles, online, family, etc. to finally form their decision.
– 97% of auto shoppers will be influenced by ZMOT-style advertising. Marketers should be thinking about how to use ZMOT to drive shoppers right into the dealership.
– 71% of auto buyers used a search engine to help find a dealership
At ZMOT we have proven that a dealership group that embraces digital marketing focused on targeting zero moment of truth buyers with systems that Target - Communicate – Integrate together as one in order to ensure Buyers are delivered at the "Zero Moment" through a direct-path to the dealer specific store.
As featured in this November 24, 2014 Best Practices article in Automotive News: