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Jared Hamilton
From: Jared Hamilton
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Roger Ricciardelli

Roger Ricciardelli NATIONAL SALES TRAINER

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Why oh why do we not support the sales staff?


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In 28 years of experience in auto retail sales it still baffles me with the lack of support training the sales staff. Why would you want to spend tens of thousands of dollars to attract customers so they can speak to inexperienced sales people that are just told to get the customer in or be greeted by someone with one weeks worth of experience. These days the customer can be thousands of miles away and not to mention they are very educated. I know they would like to speak to someone capable of not wasting their time. As a sales trainer we can only do so much in the time alotted to get new salespeople introduced to the business. The rest of it is on the management. We all know they do not have the time to teach all the processes that go into a car deal. I suggest spending the money to have the training company at least 2 or 3 days every month to help retain and maintain the salesforce. This will decrease turnover and keep things fresh.

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