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Jared Hamilton
From: Jared Hamilton
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Roger Ricciardelli

Roger Ricciardelli NATIONAL SALES TRAINER

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2017 Presidents Club Insights - Mark Brown

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Why oh why do we not support the sales staff?


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In 28 years of experience in auto retail sales it still baffles me with the lack of support training the sales staff. Why would you want to spend tens of thousands of dollars to attract customers so they can speak to inexperienced sales people that are just told to get the customer in or be greeted by someone with one weeks worth of experience. These days the customer can be thousands of miles away and not to mention they are very educated. I know they would like to speak to someone capable of not wasting their time. As a sales trainer we can only do so much in the time alotted to get new salespeople introduced to the business. The rest of it is on the management. We all know they do not have the time to teach all the processes that go into a car deal. I suggest spending the money to have the training company at least 2 or 3 days every month to help retain and maintain the salesforce. This will decrease turnover and keep things fresh.

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