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Jared Hamilton
From: Jared Hamilton
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Roger Ricciardelli

Roger Ricciardelli NATIONAL SALES TRAINER

Exclusive Blog Posts

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

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DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

Why oh why do we not support the sales staff?


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In 28 years of experience in auto retail sales it still baffles me with the lack of support training the sales staff. Why would you want to spend tens of thousands of dollars to attract customers so they can speak to inexperienced sales people that are just told to get the customer in or be greeted by someone with one weeks worth of experience. These days the customer can be thousands of miles away and not to mention they are very educated. I know they would like to speak to someone capable of not wasting their time. As a sales trainer we can only do so much in the time alotted to get new salespeople introduced to the business. The rest of it is on the management. We all know they do not have the time to teach all the processes that go into a car deal. I suggest spending the money to have the training company at least 2 or 3 days every month to help retain and maintain the salesforce. This will decrease turnover and keep things fresh.

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