Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
In 28 years of experience in auto retail sales it still baffles me with the lack of support training the sales staff. Why would you want to spend tens of thousands of dollars to attract customers so they can speak to inexperienced sales people that are just told to get the customer in or be greeted by someone with one weeks worth of experience. These days the customer can be thousands of miles away and not to mention they are very educated. I know they would like to speak to someone capable of not wasting their time. As a sales trainer we can only do so much in the time alotted to get new salespeople introduced to the business. The rest of it is on the management. We all know they do not have the time to teach all the processes that go into a car deal. I suggest spending the money to have the training company at least 2 or 3 days every month to help retain and maintain the salesforce. This will decrease turnover and keep things fresh.