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Jared Hamilton
From: Jared Hamilton
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Ron Henson

Ron Henson GSM

Exclusive Blog Posts

Be More Than A Salesperson

Be More Than A Salesperson

Ease the anxiety and create an experience that is stress-free, encouraging and hopefully ends with sending them home in a new set of wheels. Leverage the …

Car Sales Advice For New Salespeople

Car Sales Advice For New Salespeople

When I started selling cars five and a half years ago there were 3 pieces of advice given to me that have helped me succeed in this business. I want to sha…

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Tips on Finding and Hiring Salesmen Who Have Experience

Tips on Finding and Hiring Salesmen Who Have Experience

Your dealership can't thrive without an experienced sales force. The trickiest part of this equation is finding "rock star" salespeople to he…

New Site Links from Google in Mobile Search

New Site Links from Google in Mobile Search

In thinking of a mobile first world, Google has rolled out new site links to the search results on mobile search.  Historically, Google would award…

TRUECar is taking some heat. Is this ad sexist?

Larry Schlagheck
No, not sexist. TrueCar obviously completed market research and determined that its product lets people feel empowered and more comfortable with the car buying process. This particular spot focused on females, but that does not make it sexist. I wouldn't be surprised if it comes out with a follow-up commercial targeting a different segment of our population. Maybe college grads who have never bought a car before. Maybe empty nesters (male or female) that may have similar apprehensions. As a society we're too damn thin skinned. Marketers address different target audiences every day and they have to do so in the audience's language. TrueCar did just that.

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