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Jared Hamilton
From: Jared Hamilton
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Ron Henson

Ron Henson GSM

Exclusive Blog Posts

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

The 3 Laws of Extreme Ownership

The 3 Laws of Extreme Ownership

“These are all things that may help you justify your results. But is your dealer any happier because of this?” I just finished reading a…

The Q1 Inventory Glut - Expert Insight

The Q1 Inventory Glut - Expert Insight

You've heard about it, read about it, and probably experienced it. Q1 for the auto industry was a pretty rough one. Experts are diving into what the pr…

Transforming the F&I Experience

Transforming the F&I Experience

In this post, I want to share a short story that led to a revelation for one F&I product provider as well as try to remind us that while technology will co…

TRUECar is taking some heat. Is this ad sexist?

Larry Schlagheck
No, not sexist. TrueCar obviously completed market research and determined that its product lets people feel empowered and more comfortable with the car buying process. This particular spot focused on females, but that does not make it sexist. I wouldn't be surprised if it comes out with a follow-up commercial targeting a different segment of our population. Maybe college grads who have never bought a car before. Maybe empty nesters (male or female) that may have similar apprehensions. As a society we're too damn thin skinned. Marketers address different target audiences every day and they have to do so in the audience's language. TrueCar did just that.

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