In the present era, the mobile phones have become a necessity. Almost, every person in this world uses a mobile phone. The mobile phones have made many things easy for the human beings like calling, messaging and video conferencing. One of the main and important procuration of the mobile phones is the INTERNET access. The internet has become an important part of our lives and everything is available on it. The internet has made our life easy as we can do many things on the internet just by sitting at home. For example, we can shop almost everything online on various websites through the internet, we can hire various services, and even we can get the knowledge about everything which is not mentioned in our textbooks. Even it has become a trend to use mobile phones and internet services, generally outside the company, to fulfil the business tasks. This trend is termed as Enterprise Mobile Solutions or Enterprise mobility. Thus, the Internet has reduced the human efforts up to a very extent.
In a business or an industry, the company would like to sell its product on a large scale and reach people as many as possible. For this purpose, a company advertises its products through print media (newspapers, magazines, pamphlets, and banners), wireless media (FM Radio), and digital media (television, internet, mobile phones etc.). The people view and listen to these advertisements and many of them are influenced by the advertisements and purchase the products. Almost each and every company advertises its products to reach many audiences. The advertisements are something that influences the customers and attracts them towards the product. But the question is that how your business can cover a large market of audiences or consumers.
The answer is 'Through Mobile Phones'. Around 63% of the world's population uses mobile phones for communication and internet usage and this covers around 4.8 Billion people. While only 38% of the people in the world read the newspaper. Thus, using mobile phones as an advertising platform to cover a large number of audiences is an efficient way to influence consumers.
The methods to advertise your products through mobile phones and to influence many customers varies from device to device in enterprise mobile solutions. For example, if the mobile phone is a smartphone, like the Android or iPhone, then you can develop a mobile application regarding your company and products. The mobile app can contain the details about your products as well as the services to purchase your products. Other than this, you should also create a website where all these facilities are available. To reach maximum audiences, you can advertise your product through youtube by posting ads and videos, on various websites by using ad services provided by Google, by using affiliate marketing on various websites, By using social media like Facebook, Twitter, Instagram etc.
Thus a smartphone provides you with many ways to advertise your product and reach many consumers. The young generation of this world, as well as the old people, use social media platforms like Facebook and Instagram on a large scale. And these are the best places to influence a lot of people by making the official pages of your business and posting catchy articles about your products. All these ad services are possible only through the internet and come under the category of digital marketing. It also includes Email marketing, where you can send emails to various users detailing your product & services and their features. Thus marketing your business through online methods on mobile phones can attract a large number of audiences. These kind of services are available on all mobile devices like laptops, tablets, iPads etc.
There are some methods too that do not require internet like SMS marketing and Telemarketing. In SMS marketing, a company sends an SMS containing some catchy messages to the mobile phone users. Usually, SMS marketing is used to sell the services, not the products. Similarly, the telemarketing is also used to sell only the services, the difference is that here, the company calls the users and tells them about their products and services. A feature phone provides the internet access but in a limited amount. Here, the apps are not available, YouTube is not available, Social media platform is not available but the internet browser is available. So, you can advertise your business or product through websites. Some feature phones provide the access to some social media platforms like Facebook and twitter. SMS marketing and telemarketing can also be done to influence the mobile users.
Thus mobile phones can be used as a good platform by a Business to cover a large audience to market your product. The Enterprise mobile solutions are all about working and selling your product by using mobile phone and internet to grow your business and Cover the Large Audience of Market using mobile Platform.