So I'm sure a lot of you have seen this "Kony 2012" video where a non-for-profit group created a informative video about the Lord's Resistance Army leader Joseph Kony. The reason I bring this up is that I am absolutely amazed by their 74,134,117 views since uploading the video on March 5th.
I don't obviously think anyone is going to create a 74 million viewed video for their dealership but I was interested in how exactly they were able to accomplish this. It wasn't just a Facebook fire that caught wind, they specifically made a list of famous people ranging from politicians to musicians. They asked this large list of famous celebrates, that together totaled millions of connections, to share this video with their network.
Using a celebrity to boost your sales is far from a new idea but has it been applied to your dealers social network? Many dealers out there already have several local to national celebrates of all kinds used in commercials or other marketing ploys. Why not hire them for their social network?
Creating a well thought out marketing plan that evolves a well produced video or message that promotes your dealership could be shared by your affiliated celebrates social network. Sure this my sound a little far fetched, but how out of the question is it? In some cities its going to be easier then others but creating your own list of celebrates that would cooperate to share your message or promotion might be an easy outside-the-box way of reaching people. In larger city I would imagine a lot of dealerships already sell celebrates of all kinds.
I think the key here would be having an in-depth plan that can be quickly executed when it comes time to pull the trigger on your campaign. Like a direct mailer schedule where you drop mailers in increments over a 5 day span. The quality of your message is also going to be a huge make or break dynamic of our promotion.