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Russ Chandler

Russ Chandler Product Marketing Manager

Exclusive Blog Posts

Tips For Your Car Dealership Website

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Easily Generate Extra Website Leads

We all have a list of forms and features on our site that generate us leads. Its probably safe to assume we all can think of which lead generating feature on our site generates the most leads. Well what about the forms that aren't producing to what we would like. For instance say you like to purchase cars from the public even if they don't purchase from you or maybe you have recently signed up with a few new lenders and would really like to push for more credit apps. Here are a few very basic but under utilized ways that we can squeeze our website for more leads and in some cases make a dramatic difference.


1. Banners

Creating banners to make lead forms easier to find and much more interesting is free and easy. You can place these banners in all kinds of places on your website but make sure they are well put together and include a call-to-action. It is extremely important to get in the customers mind here and think of what common need your visitors have. Most buyers are concerned about financing for a list of reasons and using a banner that says "Get Pre-Approved-Click Here" that is strategically placed throughout your site is an easy way to generate a noticeable amount of credit apps. I know that is a kind of a no brainer at this point but you can also apply this to other lead forms. Take a "vehicle Finder" form that allows customers to request a vehicle that is not currently inventory, typically a low producing lead generator. Create a banner that has a great call to action like "Talk to our car buyers" or "Go with us to the auction-Click Here" that will grab them immediately when entering the site without necessarily finding a car they want yet.

 

2. Video

Once they bite and have clicked on your banner you are going to have them directed to a page with some type of form on it to create a lead. This page should be loaded related content AND a video. The video shouldn't be a commercial, just a simple message from the owner or manager. This video should provide them with security in they will be contacted promptly and that there information is secure. Video's can easily be created with a basic video camera or webcam, don't forget the call-to-action. Video is fantastic for your site for a list of reasons and has a dramatic effect on your site traffic. It's crucial that the video ends in a fashion that is specifically instructing the customer(Call-to-Action). This video in most cases should start automatically when visiting the page, to keep the customer moving along.

 

Summary-

This is a very simple but overlooked way to dress up all your lead generating features on your site. Keep the video's on your YouTube channel if you have one and don't be afraid to create several to see what is working the best. Same goes for the banners, creating several different banners for the same lead form or just several to different linked to high converting pages. Use the banners in all kinds of places; email, Facebook, Twitter, Blog, and even places where you claim your business online like Google Place pages. Always make sure the banner can be clicked and is linked to the correct page. As always test and track everything so you are able to utilize your highest converting banner. Dealer Centric is a perfect example of this strategy at its best. They offer a credit app service that includes a personalized credit app, video, and pre-made banners. It most cases they will double your credit apps simply by utilizing well placed and created banners with a video alongside the credit app.

Jim Bell
Great points Russ and things that we all should focus on. We all know that they person on our own websites are the most qualified customer and we just have to convert them.
Russ Chandler
I agree, not enough attention is put on increasing your conversion rate of the products you already have. It's always about getting new products.
Bryan Armstrong
Great tips! Thank you for sharing. You are absolutely correct in that most Dealers are not even aware of all the capabilities of their current solutions and have duplication of services across many platforms.
Russ Chandler
Thanks Bryan
Chris Costner
Great points Russ. It's time we give our sites some "eyeball" in the proper way. I agree with you regarding DealerCentric and their options. We use them and have great success with them.

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