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Russ Chandler

Russ Chandler Product Marketing Manager

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Review Hot New Online Promotion Strategy

6 months ago I partnered with www.BizProps.com to bring an idea for a online promotion to life. The thought started during a "Super Sale" when I wondered with all the exposure and traditional strategy, how to take it online. With an ancient strategy that has stood so strong against time I assumed someone had already brought it online. To my amazement there was very little even coming close to the idea and those who were catching on were doing on a very small scale. 

24 hours ago we officially went live with the first version of "Spin2Win" an online promotional game that offers up prizes up to $10,000 and grantees' $1000 per month given away. To play you must register some basic information(including email/phone) and answer a few basic related questions. Each action rewards you with a spin including the opportunity to share on Facebook. A few of those actions are designed to help identify whether the participant is an "in-market" customer or not. Another question asks what you are currently driving and in return their given a estimated trade-in value, up to 125% of NADA trade-in value. 

Being the first version of the game their are a bundle of immediate features that will be coming along as well as several revisions we have already started into. We have only promoted the game via website banners and our Facebook page. We will be launching an email campaign, blog posts, 3rd party banners, and partner promotions with local large online community. In the first 24 hours we received 54 Facebook  shares, 40 Facebook page likes, 175 registrants, and over 100 website visits(76%New, 2:34time on site). We definitely plan on adding other social networks and rewarding customers 

for other actions like uploading contacts for referrals, and writing reviews.

It would be great if you could click the link below and see it for yourself. I would love any feedback at all so please post some comments. CLICK HERE>>>>  http://www.bartscarstore.com/web/spin2win

Tony Monteleone
It is amazing to me to see the results that are coming from this contest in its early form. The number of customers who are actually providing what vehicles they are currently driving and when they are going to be in the market to buy is simply amazing. The brand recognition your company is receiving is amazing alone, tied in with all of this data, and the social shares your customers are doing for you is what is putting this contest over the top! Well done with this Russ, you truly are changing the game for interaction with your customers.
Tony Monteleone
It is amazing to me to see the results that are coming from this contest in its early form. The number of customers who are actually providing what vehicles they are currently driving and when they are going to be in the market to buy is simply amazing. The brand recognition your company is receiving is amazing alone, tied in with all of this data, and the social shares your customers are doing for you is what is putting this contest over the top! Well done with this Russ, you truly are changing the game for interaction with your customers.
Russ Chandler
Thanks Tony! I'm looking forward to a larger data set to evaluate ROI on the promotion!

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