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Jared Hamilton
From: Jared Hamilton
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Russ Chandler

Russ Chandler Product Marketing Manager

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Portal Page Optimization

Hello again friends, its been a while but yet again I need your help. I've been trying to crunch down on the details of my site and how well it is optimized with correct descriptions, keywords, and meta-tags. The problem is we have a portal website that represents 5 locations and in a couple of weeks a new location that is in a different state. I want to properly represent each dealers location with keywords that include the city as well as other keywords that differ from location to the next. For example one location is primarily trucks/diesels and another is luxury vehicles. I'm having trouble coming up with a solid strategy on how best to optimize the site and specifically the portal page to reach its potential on search engines without exceeding the recommended character count for descriptions and headers. Is this just going to be the downfall to having a portal site? Our website looks great and we are doing a lot with blogging, SEO pages, and content marketing to improve our rankings with Google. I just want to ensure our keywords, headers, page descriptions, are correctly optimized. If anyone could help or give reference to a similar situation with a portal site that has it done right I would appreciate it. 

http://www.bartscarstore.com

Josh Gwin
I'd love to know the answer to this too Russ. Our portal site represents 14 locations (www.allstarautomotive.com). Great question!
Eric Miltsch
Russ, Excellent question. Portal page usage and optimization tactics is another never ending debate. I'm not a fan, but that doesn't mean your home page can't rank well for multiple locations. Here's a few suggestions to get started - the goal should be to get your locations+brand to rank, especially your local pages. - Your home page description is missing your location keywords (with the exception of Columbia City) - Also, the page description being used on the homepage is duplicated throughout the site - these need to be different on all pages - The page title could be edited for better keyword usage as well - it'll be very difficult for the home page to rank well for a keyword such as Ford, Dodge, Chrysler (Individual keywords used in your title. - Home page is also missing basic on-page elements such as H1 tags and bold text - URL is missing the canonical tag - Google Webmaster tools verification is missing, sign up for that & verify the site has a current XML site map submitted as well.

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