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Ryan Gerardi

Ryan Gerardi Futurist

Ryan Gerardi Blog Posts

VIDEO: Recap of 2017-2018 Auto Shopper Insights

VIDEO: Recap of 2017-2018 Auto Shopper Insights

Last month we welcomed Jumpstart Automotive’s VP of Marketing and Strategic Insights - Libby Murad-Patel on our live weekly broadcast to discuss at l…

VIDEO: Disruption vs. Adoption in Auto Retail feat. Bill Playford & DJ Snyder

VIDEO: Disruption vs. Adoption in Auto Retail feat. Bill Playford & DJ Snyder

The term ‘disruption’ is increasingly being applied in conversations about what lies ahead for automotive. From buying cars online to autonomou…

VIDEO: Era of Uncertainty for Automotive, feat. Cliff Banks

VIDEO: Era of Uncertainty for Automotive, feat. Cliff Banks

This is a preview of my conversation with DrivingSales Member Cliff Banks that aired live on May 9, 2018. To listen to the complete conversation visit…

VIDEO: Tier 4 Marketing in Auto Retail with Ralph Paglia

VIDEO: Tier 4 Marketing in Auto Retail with Ralph Paglia

This is a preview of our Live Weekly Broadcast from May 2, 2018 featuring DrivingSales member Ralph Paglia. Ralph i…

VIDEO: On Air with Jason Stum & Chris Leslie - Gym, Tan, Laundry

VIDEO: On Air with Jason Stum & Chris Leslie - Gym, Tan, Laundry

This is a preview of our weekly show AutoConverse On Air that aired April 25, 2018 featuring DrivingSales Members Jason Stum and Chris K Leslie. …

VIDEO: 'On Air' - Personal Branding in Auto Retail, and Choosing Your Sales Rep

VIDEO: 'On Air' - Personal Branding in Auto Retail, and Choosing Your Sales Rep

This is a brief overview of the conversation we had in April 2018 LIVE  "On Air" with Mike "The Car Guy" Correra and Mike Phillips…

How to Increase Showroom Traffic and Reduce CPV with Geo-Fencing

How to Increase Showroom Traffic and Reduce CPV with Geo-Fencing

This is a preview of my interview with Simpli.fi's VP of Sales Donny Dye talking about how localized programmatic advertising can drive showroom visits…

When Will Your Dealership Be Accepting Bitcoins?

When Will Your Dealership Be Accepting Bitcoins?

In October of 2017, entrepreneur and early Bitcoin investor Peter Saddington bought a Lamborghini with Bitcoin, paying the equivalent of $115 thanks t…

Super Bowl Car Ads Round-Up

Super Bowl Car Ads Round-Up

Last month, the Automotive News “Weekend Drive” Podcast team got together to have a look at the car commercials of the 2018 Super Bowl.  I…

VIDEO: Holiday Takeaways: The #1 Way Dealers Can Sell More Year-Round

VIDEO: Holiday Takeaways: The #1 Way Dealers Can Sell More Year-Round

This past holiday season, hundreds of dealers used e-commerce to sell more cars and reach year-end goals, even when their showrooms were closed. Leadin…

VIDEO: Advertising is a Chance

VIDEO: Advertising is a Chance

Please enjoy this conversation I had last week with Mat Koenig, Chris Speer, and Big Tom LaPointe. Mat and Chris are the purveyors of the Rockstar Aut…

VIDEO: Car Sales Predictions and Tips for President's Day Weekend - Interview w/ Aaron Krane

VIDEO: Car Sales Predictions and Tips for President's Day Weekend - Interview w/ Aaron Krane

February is a unique time for dealerships. The popular car-buying Christmas season has long passed, and Memorial Day is still several months away. Therefor…

Gen Z Is Largest Population Segment, And Loves Snapchat

Gen Z Is Largest Population Segment, And Loves Snapchat

One of the biggest differences between members of Gen Z and the rest of the public is how much they are likely to use their mobile devices while shopping.&…

Selling Cars Online Isn’t New To Amazon

Selling Cars Online Isn’t New To Amazon

If you’ve already gotten used to ordering everything from books to slippers on Am azon, then their next move might not surprise you that much. Recent…

Dealers Still Own Their DMS Data...For Now

Dealers Still Own Their DMS Data...For Now

Last week's news of Authenticom being granted its request from the court for an injunction against CDK and Reynolds and Reynolds to continue accessing …

Is Uber Doomed to Fail?

Is Uber Doomed to Fail?

When Uber first appeared on the scene, skeptics were quick to point out how easily the company could fail.  An army of freelance, casual workers putti…

Is Your Used Car Manager in Love with the Auction?

Is Your Used Car Manager in Love with the Auction?

Margin compression in used car operations means dealers must disrupt old practices that result in high vehicle acquisition costs and slow time-to-market sp…

Mystery Shopping vs. Shopper Consideration Assessments

Mystery Shopping vs. Shopper Consideration Assessments

Each and every day hundreds of people, if not thousands, are visiting your dealership website. While many people reach your website as a result of clicking…

Used Car Profit Begins with Acquisition, Not Liquidation

Used Car Profit Begins with Acquisition, Not Liquidation

Making a profit in the used car business is increasingly more challenging. With consumers becoming smarter and having access to more information, plus more…

Measuring the Impact of Your Marketing Investment in Auto Retail

Measuring the Impact of Your Marketing Investment in Auto Retail

With more advertising channels comes more ways to reach potential consumers, but also more complicated analysis to determine if your investment is working.…

Delivering Tangible ROI in Social Media

Delivering Tangible ROI in Social Media

Most companies know that investing in Facebook advertising is a worthwhile way to spend part of their marketing budget.  But for those in the auto industr…

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