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Ryan Gerardi

Ryan Gerardi Founder/Owner

Ryan Gerardi Blog Posts

Is Your Used Car Manager in Love with the Auction?

Is Your Used Car Manager in Love with the Auction?

Margin compression in used car operations means dealers must disrupt old practices that result in high vehicle acquisition costs and slow time-to-market sp…

Mystery Shopping vs. Shopper Consideration Assessments

Mystery Shopping vs. Shopper Consideration Assessments

Each and every day hundreds of people, if not thousands, are visiting your dealership website. While many people reach your website as a result of clicking…

Used Car Profit Begins with Acquisition, Not Liquidation

Used Car Profit Begins with Acquisition, Not Liquidation

Making a profit in the used car business is increasingly more challenging. With consumers becoming smarter and having access to more information, plus more…

Measuring the Impact of Your Marketing Investment in Auto Retail

Measuring the Impact of Your Marketing Investment in Auto Retail

With more advertising channels comes more ways to reach potential consumers, but also more complicated analysis to determine if your investment is working.…

Delivering Tangible ROI in Social Media

Delivering Tangible ROI in Social Media

Most companies know that investing in Facebook advertising is a worthwhile way to spend part of their marketing budget.  But for those in the auto industr…

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