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Ryan Gerardi

Ryan Gerardi Futurist

Exclusive Blog Posts

Focus on the Customer Experience when you're New to Sales

Focus on the Customer Experience when you're New to Sales

This is one that sounds so obvious but is so often missed by salespeople and companies every single day. In 2018 the customer is more and more focused on t…

Be Willing To Grind When You're New to Sales

Be Willing To Grind When You're New to Sales

Don’t even consider the idea of quitting. When you make a mistake, when you get set back by something or someone, you just find a way to keep moving …

Struggling with Consistency? Five Tips for Service Advisors

Struggling with Consistency? Five Tips for Service Advisors

Everyone I’ve met who’s spent time in the service drive will confirm it: being a service advisor is exhausting. Just being ‘on’…

7 Essential Facebook Marketing Resources Every Dealership Should Know

7 Essential Facebook Marketing Resources Every Dealership Should Know

Before you start your next Facebook ad campaign, read through this valuable tips from DrivingSales Community members. 1. Why You Need to Avoid Faceb…

Aaron Zeigler Acquires McCarthy Ford Riverside With Plans To Take Over Early Next Week

Aaron Zeigler Acquires McCarthy Ford Riverside With Plans To Take Over Early Next Week

Zeigler Automotive Group today announced the acquisition of its fourth Ford dealership, McCarthy Ford of North Riverside, from the LeFevour family. The dea…

Delivering Tangible ROI in Social Media

Most companies know that investing in Facebook advertising is a worthwhile way to spend part of their marketing budget.  But for those in the auto industry, the gap between them and their customers is hard to overcome.  Using ads within Facebook can offer some help, but making a real connection has proven more difficult.

The general rule of thumb is that the longer a person stays engaged with a dealership using a web-based app or interacting with the website, the more likely they are to reach out to that dealership.  So how can they get customers more engaged?4a62c7d76bc273486b994a8c551fb306.png?t=1

ImpactWare, an advertising and marketing firm, thinks it has the answer.  They worked with DataOne to create an interactive application that gives customers information on the care and value of their car while giving dealerships information on who’s using the website and sales leads.

Connecting with customers on social media is no easy task.  Facebooks Ads can be helpful, but making a connection goes a lot further.  Programs such as the one developed by ImpactWare may hold the key to bridging that gap.  At the same time, they give dealerships what they need – a way to engage with customers quickly and easily, creating a greater ROI in an increasingly competitive market.

Read the full version of this article here.

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