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From: Jared Hamilton
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Ryan Gerardi

Ryan Gerardi Futurist

Exclusive Blog Posts

The Car Generation Z Will be Known For

The Car Generation Z Will be Known For

If Generation Z-ers aren’t on your mind yet, they will be. By 2020 they are expected to make up 25-percent of the Nations population. And that me…

(DrivingSales Success Tip) Service Walk: When is the Right Time?

(DrivingSales Success Tip) Service Walk: When is the Right Time?

Hello automotive industry professionals, my name is Jason Volny and I’m with DrivingSales. Today’s Tip of the Week revolves around the serv…

Culture: You’ve got it all wrong and we NEED to talk about it!

Culture: You’ve got it all wrong and we NEED to talk about it!

Let me explain. What do you think makes up Company Culture? When you ask people how they experience culture (not define it), you’ll get a varying deg…

Delivering a Car Buying Experience Your Customers Want

Delivering a Car Buying Experience Your Customers Want

The traditional 12-step "Road to the Sale" guidelines are out, and the Path to the Customer Purchase is in. In a DrivingSales Webinar,&nbs…

DSES 2018 Plan to Train or Plan to Fail: Grow Your Sales Managers Into Sales Leaders

DSES 2018 Plan to Train or Plan to Fail: Grow Your Sales Managers Into Sales Leaders

Great automotive sales managers know how to manage people as much as they know how to sell a car. They know how to be a leader, an accountant, a shrink, an…

Delivering Tangible ROI in Social Media

Most companies know that investing in Facebook advertising is a worthwhile way to spend part of their marketing budget.  But for those in the auto industry, the gap between them and their customers is hard to overcome.  Using ads within Facebook can offer some help, but making a real connection has proven more difficult.

The general rule of thumb is that the longer a person stays engaged with a dealership using a web-based app or interacting with the website, the more likely they are to reach out to that dealership.  So how can they get customers more engaged?4a62c7d76bc273486b994a8c551fb306.png?t=1

ImpactWare, an advertising and marketing firm, thinks it has the answer.  They worked with DataOne to create an interactive application that gives customers information on the care and value of their car while giving dealerships information on who’s using the website and sales leads.

Connecting with customers on social media is no easy task.  Facebooks Ads can be helpful, but making a connection goes a lot further.  Programs such as the one developed by ImpactWare may hold the key to bridging that gap.  At the same time, they give dealerships what they need – a way to engage with customers quickly and easily, creating a greater ROI in an increasingly competitive market.

Read the full version of this article here.

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