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Jared Hamilton
From: Jared Hamilton
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Ryan Gerardi

Ryan Gerardi Futurist

Exclusive Blog Posts

Are You Still Giving Away the Farm on ROs?

Are You Still Giving Away the Farm on ROs?

For as long as I remember, I’ve been attracted to a good deal. How can you pass up something you’ve wanted or needed when it’s gone o…

13 Questions to ask yourself every 90 days

13 Questions to ask yourself every 90 days

“Clients do not come first, employees come first.  If you take care of your employees, they will take care of your clients” – Richar…

The Rational Madness Of The Used Car Salesman

The Rational Madness Of The Used Car Salesman

I love podcasts and today in my feed came the new Planet Money show which is all about how local dealer ads started. Really interesting to hear about t…

Looking Back: Two Thoughts

Looking Back: Two Thoughts

When I look back on my years as an employer I thought of tthese two things first- 1. Took me 10 minutes to count how many people who are  curr…

Transforming Workplace Culture - 5 Effective Methods for Managers

Transforming Workplace Culture - 5 Effective Methods for Managers

Picture it – It’s Monday morning.  Employees are trickling into the office one-by-one.  Most look as if they fell out of bed and thre…

Delivering Tangible ROI in Social Media

Most companies know that investing in Facebook advertising is a worthwhile way to spend part of their marketing budget.  But for those in the auto industry, the gap between them and their customers is hard to overcome.  Using ads within Facebook can offer some help, but making a real connection has proven more difficult.

The general rule of thumb is that the longer a person stays engaged with a dealership using a web-based app or interacting with the website, the more likely they are to reach out to that dealership.  So how can they get customers more engaged?4a62c7d76bc273486b994a8c551fb306.png?t=1

ImpactWare, an advertising and marketing firm, thinks it has the answer.  They worked with DataOne to create an interactive application that gives customers information on the care and value of their car while giving dealerships information on who’s using the website and sales leads.

Connecting with customers on social media is no easy task.  Facebooks Ads can be helpful, but making a connection goes a lot further.  Programs such as the one developed by ImpactWare may hold the key to bridging that gap.  At the same time, they give dealerships what they need – a way to engage with customers quickly and easily, creating a greater ROI in an increasingly competitive market.

Read the full version of this article here.

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