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Most companies know that investing in Facebook advertising is a worthwhile way to spend part of their marketing budget. But for those in the auto industry, the gap between them and their customers is hard to overcome. Using ads within Facebook can offer some help, but making a real connection has proven more difficult.
The general rule of thumb is that the longer a person stays engaged with a dealership using a web-based app or interacting with the website, the more likely they are to reach out to that dealership. So how can they get customers more engaged?
ImpactWare, an advertising and marketing firm, thinks it has the answer. They worked with DataOne to create an interactive application that gives customers information on the care and value of their car while giving dealerships information on who’s using the website and sales leads.
Connecting with customers on social media is no easy task. Facebooks Ads can be helpful, but making a connection goes a lot further. Programs such as the one developed by ImpactWare may hold the key to bridging that gap. At the same time, they give dealerships what they need – a way to engage with customers quickly and easily, creating a greater ROI in an increasingly competitive market.
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