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Jared Hamilton
From: Jared Hamilton
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Ryan Gerardi

Ryan Gerardi Futurist

Exclusive Blog Posts

Training on Trust

Training on Trust

I went through an interesting epiphany when I was first promoted to a Sales Manager.  As a sales rep, I was pretty good.  I knew that I made my o…

Who Taught Your Managers How to Lead?

Who Taught Your Managers How to Lead?

Too often we promote rockstar salespeople into management without giving them the skills they need to be successful.  We rely on our managers to t…

Use the Service Department to Build Trust on Your Website

Use the Service Department to Build Trust on Your Website

Check out some of the most popular websites in the world. According to Alexa Internet traffic rankings for North American sites, it goes Google, Y…

Leveraging OEM Constraints

Leveraging OEM Constraints

You may have an OEM that imposes restrictions and constraints on your marketing. Jay Acunzo discusses how these constraints can actually help us with o…

Improve Your Sales Process: Being More Responsive

Improve Your Sales Process: Being More Responsive

The iPhone changed everything. When Steve Jobs announced this new product in 2007, it revolutionized the way we viewed the Internet. Developers started usi…

Delivering Tangible ROI in Social Media

Most companies know that investing in Facebook advertising is a worthwhile way to spend part of their marketing budget.  But for those in the auto industry, the gap between them and their customers is hard to overcome.  Using ads within Facebook can offer some help, but making a real connection has proven more difficult.

The general rule of thumb is that the longer a person stays engaged with a dealership using a web-based app or interacting with the website, the more likely they are to reach out to that dealership.  So how can they get customers more engaged?4a62c7d76bc273486b994a8c551fb306.png?t=1

ImpactWare, an advertising and marketing firm, thinks it has the answer.  They worked with DataOne to create an interactive application that gives customers information on the care and value of their car while giving dealerships information on who’s using the website and sales leads.

Connecting with customers on social media is no easy task.  Facebooks Ads can be helpful, but making a connection goes a lot further.  Programs such as the one developed by ImpactWare may hold the key to bridging that gap.  At the same time, they give dealerships what they need – a way to engage with customers quickly and easily, creating a greater ROI in an increasingly competitive market.

Read the full version of this article here.

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