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Ryan Gerardi

Ryan Gerardi Futurist

Exclusive Blog Posts

New Tesla Challenger Emerges, Audi’s All-Electric e-Tron SUV

New Tesla Challenger Emerges, Audi’s All-Electric e-Tron SUV

On Monday September 17, Audi unveiled the e-tron, a $75,000 all-electric SUV. Audi has begun to accept reservations for the e-tron and expects to be abl…

Catching Their Eye: Five Modern Automotive Advertising Strategies That Deliver

Catching Their Eye: Five Modern Automotive Advertising Strategies That Deliver

Maintaining a steady and consistent stream of customers is always an aim for today’s automotive marketer. It isn’t that promotional campaigns a…

What You Should Focus On Instead of Service Sales in the Final Quarter

What You Should Focus On Instead of Service Sales in the Final Quarter

Well into the last quarter of 2018, most service managers are looking at the DOC and wondering if they’re going to achieve their target. And if n…

How to win the BIG Pot of Money in Today’s New Car Game

How to win the BIG Pot of Money in Today’s New Car Game

This is a guest post from Brian Finkelmeyer, Senior Director of Business Development of vAuto.  He'll be speaking at the 2018 DrivingSales Ex…

Mercedes Celebrates New $1 Billion Electric Car Battery Plant

Mercedes Celebrates New $1 Billion Electric Car Battery Plant

On October 5, Mercedes Benz held a groundbreaking ceremony to celebrate the beginning of construction on a new $1 billion battery factory in Tuscaloosa, Al…

Delivering Tangible ROI in Social Media

Most companies know that investing in Facebook advertising is a worthwhile way to spend part of their marketing budget.  But for those in the auto industry, the gap between them and their customers is hard to overcome.  Using ads within Facebook can offer some help, but making a real connection has proven more difficult.

The general rule of thumb is that the longer a person stays engaged with a dealership using a web-based app or interacting with the website, the more likely they are to reach out to that dealership.  So how can they get customers more engaged?4a62c7d76bc273486b994a8c551fb306.png?t=1

ImpactWare, an advertising and marketing firm, thinks it has the answer.  They worked with DataOne to create an interactive application that gives customers information on the care and value of their car while giving dealerships information on who’s using the website and sales leads.

Connecting with customers on social media is no easy task.  Facebooks Ads can be helpful, but making a connection goes a lot further.  Programs such as the one developed by ImpactWare may hold the key to bridging that gap.  At the same time, they give dealerships what they need – a way to engage with customers quickly and easily, creating a greater ROI in an increasingly competitive market.

Read the full version of this article here.

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