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From: Jared Hamilton
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Ryan Gerardi

Ryan Gerardi Futurist

Exclusive Blog Posts

Training on Trust

Training on Trust

I went through an interesting epiphany when I was first promoted to a Sales Manager.  As a sales rep, I was pretty good.  I knew that I made my o…

Who Taught Your Managers How to Lead?

Who Taught Your Managers How to Lead?

Too often we promote rockstar salespeople into management without giving them the skills they need to be successful.  We rely on our managers to t…

Use the Service Department to Build Trust on Your Website

Use the Service Department to Build Trust on Your Website

Check out some of the most popular websites in the world. According to Alexa Internet traffic rankings for North American sites, it goes Google, Y…

Leveraging OEM Constraints

Leveraging OEM Constraints

You may have an OEM that imposes restrictions and constraints on your marketing. Jay Acunzo discusses how these constraints can actually help us with o…

Improve Your Sales Process: Being More Responsive

Improve Your Sales Process: Being More Responsive

The iPhone changed everything. When Steve Jobs announced this new product in 2007, it revolutionized the way we viewed the Internet. Developers started usi…

VIDEO: Advertising is a Chance

Please enjoy this conversation I had last week with Mat Koenig, Chris Speer, and Big Tom LaPointe. Mat and Chris are the purveyors of the Rockstar Auto Conference. Big Tom is a regular on my shows. 

In this edition, we recap Jim Ziegler's Internet Battle Plan, the Chicago Auto Show, and Digital Dealer's Regional Workshop in Chicago.

We also discuss the recent Cars.com acquisition of Dealer Inspire, and how the role of automotive advertising providers like Cars.com is evolving, and what dealers can and need to be doing to stay ahead of the game. 

Enjoy!

PS - If you're into podcasting there is a podcast version of this as well. Here's the link.

Amanda Gordon

Hey Ryan, with Facebook being the largest marketing platform on the planet how do you see this playing a role in advertising in the future of automotive?

Ryan Gerardi

Gosh Amanda. It's all a bunch of moving targets really. All too easy to get caught up in theory and speculation. I think what's important with advertising are the things you can actually leverage and utilize, and what you can accomplish. The role that FB plays in advertising today is more important that its role in the future. And this is coming from a self-proclaimed 'Futurist.' Haha!

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