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Ryan Gerardi

Ryan Gerardi Futurist

Exclusive Blog Posts

The Car Generation Z Will be Known For

The Car Generation Z Will be Known For

If Generation Z-ers aren’t on your mind yet, they will be. By 2020 they are expected to make up 25-percent of the Nations population. And that me…

(DrivingSales Success Tip) Service Walk: When is the Right Time?

(DrivingSales Success Tip) Service Walk: When is the Right Time?

Hello automotive industry professionals, my name is Jason Volny and I’m with DrivingSales. Today’s Tip of the Week revolves around the serv…

Culture: You’ve got it all wrong and we NEED to talk about it!

Culture: You’ve got it all wrong and we NEED to talk about it!

Let me explain. What do you think makes up Company Culture? When you ask people how they experience culture (not define it), you’ll get a varying deg…

Delivering a Car Buying Experience Your Customers Want

Delivering a Car Buying Experience Your Customers Want

The traditional 12-step "Road to the Sale" guidelines are out, and the Path to the Customer Purchase is in. In a DrivingSales Webinar,&nbs…

DSES 2018 Plan to Train or Plan to Fail: Grow Your Sales Managers Into Sales Leaders

DSES 2018 Plan to Train or Plan to Fail: Grow Your Sales Managers Into Sales Leaders

Great automotive sales managers know how to manage people as much as they know how to sell a car. They know how to be a leader, an accountant, a shrink, an…

VIDEO: Advertising is a Chance

Please enjoy this conversation I had last week with Mat Koenig, Chris Speer, and Big Tom LaPointe. Mat and Chris are the purveyors of the Rockstar Auto Conference. Big Tom is a regular on my shows. 

In this edition, we recap Jim Ziegler's Internet Battle Plan, the Chicago Auto Show, and Digital Dealer's Regional Workshop in Chicago.

We also discuss the recent Cars.com acquisition of Dealer Inspire, and how the role of automotive advertising providers like Cars.com is evolving, and what dealers can and need to be doing to stay ahead of the game. 

Enjoy!

PS - If you're into podcasting there is a podcast version of this as well. Here's the link.

Amanda Gordon

Hey Ryan, with Facebook being the largest marketing platform on the planet how do you see this playing a role in advertising in the future of automotive?

Ryan Gerardi

Gosh Amanda. It's all a bunch of moving targets really. All too easy to get caught up in theory and speculation. I think what's important with advertising are the things you can actually leverage and utilize, and what you can accomplish. The role that FB plays in advertising today is more important that its role in the future. And this is coming from a self-proclaimed 'Futurist.' Haha!

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