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From: Jared Hamilton
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Ryan Gerardi

Ryan Gerardi Futurist

Exclusive Blog Posts

Focus on the Customer Experience when you're New to Sales

Focus on the Customer Experience when you're New to Sales

This is one that sounds so obvious but is so often missed by salespeople and companies every single day. In 2018 the customer is more and more focused on t…

Be Willing To Grind When You're New to Sales

Be Willing To Grind When You're New to Sales

Don’t even consider the idea of quitting. When you make a mistake, when you get set back by something or someone, you just find a way to keep moving …

Struggling with Consistency? Five Tips for Service Advisors

Struggling with Consistency? Five Tips for Service Advisors

Everyone I’ve met who’s spent time in the service drive will confirm it: being a service advisor is exhausting. Just being ‘on’…

7 Essential Facebook Marketing Resources Every Dealership Should Know

7 Essential Facebook Marketing Resources Every Dealership Should Know

Before you start your next Facebook ad campaign, read through this valuable tips from DrivingSales Community members. 1. Why You Need to Avoid Faceb…

Aaron Zeigler Acquires McCarthy Ford Riverside With Plans To Take Over Early Next Week

Aaron Zeigler Acquires McCarthy Ford Riverside With Plans To Take Over Early Next Week

Zeigler Automotive Group today announced the acquisition of its fourth Ford dealership, McCarthy Ford of North Riverside, from the LeFevour family. The dea…

VIDEO: Advertising is a Chance

Please enjoy this conversation I had last week with Mat Koenig, Chris Speer, and Big Tom LaPointe. Mat and Chris are the purveyors of the Rockstar Auto Conference. Big Tom is a regular on my shows. 

In this edition, we recap Jim Ziegler's Internet Battle Plan, the Chicago Auto Show, and Digital Dealer's Regional Workshop in Chicago.

We also discuss the recent Cars.com acquisition of Dealer Inspire, and how the role of automotive advertising providers like Cars.com is evolving, and what dealers can and need to be doing to stay ahead of the game. 

Enjoy!

PS - If you're into podcasting there is a podcast version of this as well. Here's the link.

Amanda Gordon

Hey Ryan, with Facebook being the largest marketing platform on the planet how do you see this playing a role in advertising in the future of automotive?

Ryan Gerardi

Gosh Amanda. It's all a bunch of moving targets really. All too easy to get caught up in theory and speculation. I think what's important with advertising are the things you can actually leverage and utilize, and what you can accomplish. The role that FB plays in advertising today is more important that its role in the future. And this is coming from a self-proclaimed 'Futurist.' Haha!

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