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Jared Hamilton
From: Jared Hamilton
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Ryan Gerardi

Ryan Gerardi Futurist

Exclusive Blog Posts

Rock's Rants: Training (Lack Thereof)

Rock's Rants: Training (Lack Thereof)

Here's what I've noticed in dealerships: the problem isn't just a lack of training, it's the general lack of a thought process that any tra…

4 Easy Ways to Crack Down on Unethical Used Car Dealers

4 Easy Ways to Crack Down on Unethical Used Car Dealers

We all love getting a good deal, especially when it comes to making a large investment like a vehicle. Used cars are a great way to save some cash whil…

The Hidden Costs in Your CRM

The Hidden Costs in Your CRM

The CRM is arguably one of the most essential tools for the dealership other than the DMS. However, one thing to note and consider are all of the hidden fe…

WEBINAR RECORDING - 5 Tips for Improving Customer Engagement in Every Customer Interaction

WEBINAR RECORDING - 5 Tips for Improving Customer Engagement in Every Customer Interaction

The online and offline worlds are colliding. Customers carry pocket-sized computers everywhere they go, but that doesn’t mean that personal face-…

Why Human Capital Management?

Why Human Capital Management?

“People don’t leave companies, they leave managers”  I love this quote by John Stemph, Ex-CEO of Wells Fargo. It does a great job…

VIDEO: Advertising is a Chance

Please enjoy this conversation I had last week with Mat Koenig, Chris Speer, and Big Tom LaPointe. Mat and Chris are the purveyors of the Rockstar Auto Conference. Big Tom is a regular on my shows. 

In this edition, we recap Jim Ziegler's Internet Battle Plan, the Chicago Auto Show, and Digital Dealer's Regional Workshop in Chicago.

We also discuss the recent Cars.com acquisition of Dealer Inspire, and how the role of automotive advertising providers like Cars.com is evolving, and what dealers can and need to be doing to stay ahead of the game. 

Enjoy!

PS - If you're into podcasting there is a podcast version of this as well. Here's the link.

Amanda Gordon

Hey Ryan, with Facebook being the largest marketing platform on the planet how do you see this playing a role in advertising in the future of automotive?

Ryan Gerardi

Gosh Amanda. It's all a bunch of moving targets really. All too easy to get caught up in theory and speculation. I think what's important with advertising are the things you can actually leverage and utilize, and what you can accomplish. The role that FB plays in advertising today is more important that its role in the future. And this is coming from a self-proclaimed 'Futurist.' Haha!

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