AutoConversion
VIDEO: Advertising is a Chance
Please enjoy this conversation I had last week with Mat Koenig, Chris Speer, and Big Tom LaPointe. Mat and Chris are the purveyors of the Rockstar Auto Conference. Big Tom is a regular on my shows.
In this edition, we recap Jim Ziegler's Internet Battle Plan, the Chicago Auto Show, and Digital Dealer's Regional Workshop in Chicago.
We also discuss the recent Cars.com acquisition of Dealer Inspire, and how the role of automotive advertising providers like Cars.com is evolving, and what dealers can and need to be doing to stay ahead of the game.
Enjoy!
PS - If you're into podcasting there is a podcast version of this as well. Here's the link.
Passionate, Progressive, and Creative Media Producer Specializing in the Future of Mobility & Connectivity. Connect with me at www.blogproautomotive.com
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2 Comments
Amanda Gordon
Self
Hey Ryan, with Facebook being the largest marketing platform on the planet how do you see this playing a role in advertising in the future of automotive?
Ryan Gerardi
AutoConversion
Gosh Amanda. It's all a bunch of moving targets really. All too easy to get caught up in theory and speculation. I think what's important with advertising are the things you can actually leverage and utilize, and what you can accomplish. The role that FB plays in advertising today is more important that its role in the future. And this is coming from a self-proclaimed 'Futurist.' Haha!