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Please enjoy this conversation I had last week with Mat Koenig, Chris Speer, and Big Tom LaPointe. Mat and Chris are the purveyors of the Rockstar Auto Conference. Big Tom is a regular on my shows.
In this edition, we recap Jim Ziegler's Internet Battle Plan, the Chicago Auto Show, and Digital Dealer's Regional Workshop in Chicago.
We also discuss the recent Cars.com acquisition of Dealer Inspire, and how the role of automotive advertising providers like Cars.com is evolving, and what dealers can and need to be doing to stay ahead of the game.
PS - If you're into podcasting there is a podcast version of this as well. Here's the link.