Catalyst For Business
The Secret to Blogging Riches: Data-Driven Strategies to Boost Sales
If you’re an aspiring blogger, you probably look up to a number of successful bloggers. Zac Johnson, Ryan Biddulph and Pete Cashmore are all phenomenally successful.
You probably aspire to create a blog of your own that generates tens of thousands of dollars in revenue a month. You may have even started it already, but gotten frustrated when you couldn’t make any sales.
Don’t get discouraged. You just need to follow the data-driven strategies outlined below.
The Importance of Creating Consistent Content
The success of your blog hinges on your ability to bring in new visitors. Every visitor is a potential customer, so it’s important to attract as much traffic as possible.
You must consistently create impeccable content to generate the traffic you need to run a profitable blog. Here are some reasons it’s important to publish content regularly:
- Blogs that publish content every day generate 400% more leads.
- Blogs that publish content every day generate 500% more traffic.
- Blog traffic increases 53% after you have published 50 posts. You need to regularly publish new content to reach this point.
Consistently creating great content is tough for many bloggers. However, it’s important to rack your brain to generate new content ideas to generate more sales.
Creating the Best Type of Content
Now that you understand the importance of creating regular content, you need to know what type of content to publish. Some content resonates with readers very well and generates a lot of traffic from search engines and social media. Other types of content aren’t nearly as effective.
So what types of content work the best? Here are some things to keep in mind:
- Take advantage of video. Social videos bring in an astounding 1200% more traffic than text and images combined!
- Create content with long-tail keywords. Quick Sprout discovered that 71.28% of its traffic comes from longer search phrases. These keywords also converted 121.92% better than short-tail keywords.
- Make excellent infographics. Research has found that publishers that use infographics receive 12% more traffic than they did before.
- Always keep your readers in mind! This should be obvious, but you’ll be surprised by how many people fail to follow this advice. You need to understand your readers’ expectations and regularly create excellent content that appeals to them. Too many bloggers often accept “guest posts” on topics that don’t align with their brand mission, which inevitably drives people away.
As you can see, creating quality content that brings in a lot of traffic takes work. Creating videos and other visual content takes a lot more time than making a blog post. Researching keywords that will drive traffic to your site also takes more time.
However, the statistics clearly show that it’s well worth the effort. Focus on regularly creating great content. You’ll receive much more traffic and sales in the long-term.
What are you doing to boost sales for your blog?
Ryan Kh is an experienced blogger, digital content & social marketer. Founder of http://catalystforbusiness.com and contributor to search giants like Yahoo Finance, MSN. He is passionate on covering topics like big data, business intelligence, startups & entrepreneurship.
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