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Ryan Leslie

Ryan Leslie VP of CarStory Strategic Partnerships

Exclusive Blog Posts

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

If you have followed my published articles in the past about retaining Techs (based on being a former dealership Fixed Ops Manager and my 17 years of r…

Auto/Mate Names Patrick Reilly as New Head of Marketing

Auto/Mate Names Patrick Reilly as New Head of Marketing

ALBANY, NY, UNITED STATES, December 5, 2016 /EINPresswire.com/ -- Auto/Mate Dealership Systems announced today that Patrick Reilly has joined its team …

Anyone can be a Bi-Lingual Salesman now

Anyone can be a Bi-Lingual Salesman now

I came across an article today on a piece of new technology developed by Waverly Labs.  It is an earpiece that translates between languages.  My …

Tips For Your Car Dealership Website

Tips For Your Car Dealership Website

The days of only advertising in the phone book for your car dealership are over. Having an online presence is now more important than ever before. The firs…

A “Cheap PLUG” for Online Reviews

Marketing your positive reviews is a highly effective means to influence consumer behavior. Sharing some of your positive reviews with an unsold prospect can absolutely make you more approachable and help you to earn their confidence. Leveraging positive reviews to win appointments and close sales is a good thing, but it is far from the ONLY thing!

Earlier this week the Los Angeles Times ran a story about Online Reviews that I’m afraid passed most marketers right by without notice. The reason? It had EVERYTHING to do with the importance of Online Reviews and NOTHING to do with marketing them!

For the third year in a row, Red Roof Inn has been awarded the highest customer satisfaction score among economy hotels in an analysis by MarketMetrix, a hotel market research company based in the Bay Area. They attribute their high score to a consistent effort to follow and respond to online reviews.

Why the “Cheap Plug?” Red Roof Inn received consistent feedback that outlets in the rooms were too far from the nightstand for travelers that rely heavily on their personal devices in the late evening and early morning. Their customers were making a consistent request; Red Roof heard them and responded.

"It's a simple thing, but it's extremely meaningful to the traveler," hotel chain President Andy Alexander said.

What are your customers asking of you? Are you closely monitoring your online reviews with the intent to improve your product and service offerings? What is the most often repeated complaint/opportunity for improvement from your customers? Most importantly, what steps are you taking to improve in that area?

Pay close attention to the patterns in your online reviews and take them to heart.  A “Cheap Plug” may earn you a very valuable future endorsement!

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