Data-Mining software enables you to anticipate your customer’s needs and leverage critical information based on the six types of alerts shown below. Access to this information is critical to targeted effective out reach to your current customers and effects your ability to ultimately retain that customer. Below are some of the different ways Data-Mining tools can help you leverage information to retain current customers.
Upgrade Alert: Know when your customer is in a position to upgrade to a new vehicle for a similar or lower monthly payment.
Service Alert: Receive text and email alerts when customers have scheduled service or pull into your service drive with various opportunities.
Mileage Alert: Help clients avoid mileage penalties and get into a new car by knowing when they are approaching contracted lease miles.
Contact Alert: Prompts you in advance to contact your clients when their purchase or lease contracts are nearing completion.
Flex Alert: Identifies buyers who can lower their payments through current market incentives and more flexible terms.
Warranty Alert: Even if clients didn’t purchase from your dealership, know when they are ready for an extended warranty.
If you have questions or would like to speak about Data-Mining best practices feel free to reach out!