CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
First off I don't know why it has taken me so long to post something on DrivingSales. I stumbled across a real game changer today that is taking place just a short drive east of the city (The City is Toronto and yes I'm in Canada!!!).
Running my own blog and also talking to dealers on a regular basis it seems that the "Social Media Manager" title is starting to spread through the industry like wild fire. In general I would say the Canadian dealer body is aboooot 1-2 years behind our neighbours to the south in most things digital. However, I have yet to see something like this at a dealership level.
I think this contest Endras BMW is holding should get them some big love in the blogging community. It's a pretty sweet deal to think you are going to be driving a new BMW , free rent, and $65,000 a year to be sent all over the place blogging and building their social media game. What I would love to hear from DrivingSales is do you think this offer is worth it for the dealership. You can outsource a lot of content writing and Social Media presence and I think with a $65,000.00 budget you could get the best in the industry working for you, without giving up a car and paying their rent.
As you know it is so tough to put a price on a businesses Social efforts. Be great to here from the regulars on here and see if they are
a) on to something
b) chasing fairy dust
c) the right mix
Here is the video: