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Sam Errama

Sam Errama CEO

Profile

Name: Sam Errama
Title: CEO
Company: ROITRAK, INC
Phone: Private
Location: Private , Private
Summary:
Sam Errama has spent many years developing his expertise in marketing, marketing communications and sales in a variety of business areas including the automotive industry. Once this was completed, Mr. Errama worked with company leaders to optimize their communications with customers and prospects in order to attain an increased percentage of conversions to all-important sales. Sam Errama’s business acumen includes a thorough and practical understanding of marketing communications including public relations, publicity, media advertising and direct mail activities. His understanding of sales psychology has been a key factor in the many successful programs he designed for his valued clients. Sam Errama has in depth experience in the automotive industry for more than 15 years; not limited to market analysis & trends, management, sales, marketing, social media and search engine optimization.

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Blog Posts

How to Conduct a Successful job Interview

How to Conduct a Successful job Interview

Recruiting → Interviewing→ Hiring→ Training This is the process you use when bringing on a new employee. But each of steps have many intr…

Carvana Calls Out Dealers

Carvana Calls Out Dealers

Who's seen Carvana's newest ad? I can already predict the responses. They're directly communicating to the feelings stress in shopping with …

Important vs. Urgent

Important vs. Urgent

I was thinking this morning about the difference between important and urgent.  Dealership life is hectic, and there is never enough time in a day for…

Develop Your Managers to Maximize Your Bottom Line!

Develop Your Managers to Maximize Your Bottom Line!

Department Managers have an enormous impact on your Dealerships Profitability. That impact can either be positive, or negative. The choice is really up to …

Three Tips for Slower Summer Service Departments

Three Tips for Slower Summer Service Departments

School’s out, and the weather is phenomenal. It’s the time of the year when the flow of customer traffic into the service department slows …

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