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From: Jared Hamilton
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Sam Lalonde

Sam Lalonde Head of Growth @ Matador AI

Exclusive Blog Posts

​​​​​​​Who's still using Excel to manage their employee development?

​​​​​​​Who's still using Excel to manage their employee development?

To dealership managers, If you're using Excel to manage your employee development process, you are still better than 80% of managers that don't …

MAXIMIZING SALES OPPORTUNITIES WITH BDC TRAINING SCRIPTS AND MORE

MAXIMIZING SALES OPPORTUNITIES WITH BDC TRAINING SCRIPTS AND MORE

Does your dealership have a business development center? Is it producing the level of leads you’re looking for? If the answer to either of th…

[VODCAST] Millennial Car-Tell Episode 3 - Don't Stop Believin'

[VODCAST] Millennial Car-Tell Episode 3 - Don't Stop Believin'

NEW Vodcast Alert: The Millennial Car-Tell is back! Join us for Episode 3, Don't Stop Believin'! (CLICK HERE) We're interviewing our…

Disrupting the Disruptors

Disrupting the Disruptors

In the last several years we’ve all heard the warnings about how the auto industry is being disrupted by online retailers such as CarMax, Carvana, an…

WEBINAR RECORDING - 3 Proven Strategies to Overcome the “Circle of Distrust” in Automotive Retail

WEBINAR RECORDING - 3 Proven Strategies to Overcome the “Circle of Distrust” in Automotive Retail

In this webinar, we had a great discussion with Matt Weinberg, SVP of Consumer Experience at Modal. Watch this webinar recording to learn t…

We Mystery Shopped 1,000+ Dealerships TWICE

Over 2 months we mystery shopped over 1,000 dealerships to see how well they’re handling new leads. We did this by submitting a lead 1) on the dealership’s website and 2) through CarGurus. We used real names and local phone numbers with functioning voicemail.

Why Do this?

Well it's simple, really. I work for Matador.AI and we’re the first SMS marketing automation platform for dealerships and we wanted to know how well dealers are communicating with inbound leads.

We asked some basic questions: did the dealer send a text message? How long did it take to send a text? Was the SMS personalized? Were there redundant double opt-in messages? ...and Was there any follow-up after the initial SMS?

Here’s what we found

When we submitted a lead directly on the dealership’s website showing interest in a new car only 50% of dealers sent an SMS!

Luckily most dealers that cared to respond by text personalized their messages. Unfortunately, only about half of all those dealers did any follow-up after the first text. It’s crazy! Why would you not follow-up?

On a more positive note, nearly 80% of dealers using CarGurus sent us a text message but, once again, we saw a huge drop in the number of follow-ups.

Also, we’re seeing a lot of dealers sending redundant opt-in messages. If the form someone submits includes permission to receive a text message, why ask again? It ruins the conversational flow.

Why Does This All Matter?

Time and time again, SMS has proven to be one of the most effective communication channels to engage with existing customers and people who are in-market to buy a vehicle.

The stats don’t lie: dealers are consistently dropping the ball when it comes to texting with customers and leaving money on the table as a result.
 

Amanda Thurman

Do you have to send the first "reply yes" to continue texts? that's usually our road block. We have great luck with texting after we have reached them but not by a first response text for overnight leads.

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