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Jared Hamilton
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sara callahan

sara callahan Owner/President

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Trash-talking Musical Loving Company Twitter Account Is Genius

The folks over at DiGiorno Pizza seem to have given someone their Twitter password and said, “Go for it!” They are engaging people in the Twitter-verse in ways that would make many companies cringe. I’m fairly certain that football fans are in their target demographic so it makes complete sense that they are engaging football fans – both real and fantasy. However, they aren’t just talking to them about stats or complimenting great performances. They seem to have an affinity for trash talking. Here are a few examples:

 

 

 

 

 

 

 

 

They aren’t satisfied with just football fans, however. Recently, NBC attempted a live performance of The Sound of Music. Guess who was there watching, and tweeting, right along with fans. Yes, DiGiorno Pizza was participating and, in the same manner as their football tweets, was having a grand old time.

 

 

 

 

 

 

 

 

 

 

Companies protect their brand with passion. There have been more social media mistakes, errors, and insensitive tweets sent by social media marketers that, in many cases, social media content must go through a gamut of approvers before ever seeing the light of day. That fear doesn’t appear to be shared by DiGiorno, however. Unless the social media person had an approver standing over his or her shoulder watching the Sound of Music Live and approving content on the spot, someone was winging it.. and winging it well.

The brand’s social media activity has generated buzz from their football antics by the LA Times with their article “Who knew? Digiono pizza is a smack-talking, possibly drunk wiseguy on Twitter.” During the Sound of Music Live, their Twitter account slowly began trending from East Coast to West Coast starting in New York, then Chicago, Brooklyn, Austin…and on.

The amusing tweets captured the attention of Twitter users all across the country with reactions like this:

 

 

 

 

 

Their Sound of Music Live activity (piggybacking on the hashtag used by the show) again captured the attention of the LA Times as well as The Hollywood Reporter, Buzzfeed, Adweek, Mashable, Bloomberg Businessweek, NPR, The Today Show… in fact, Google returns almost 10 million search results for the search phrase “digiorno pizza tweet sound of music”.

Sometimes it pays to be a risk-taker. Whether or not your company image and personality is in harmony with this kind of social media chaos is entirely up to you. All I know is that last Thursday, the hills may have been alive with the Sound of Music but Twitter was alive with pizza.

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