Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
sara callahan

sara callahan Owner/President

Exclusive Blog Posts

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

Ecommerce and Auto dealers

Ecommerce and Auto dealers

Many of the ecommerce sites are now a days trying to test the waters of entering into the automobile sector by trying to engage customers on a small scale …

Content Marketing: What’s Good for the Goose…

geeseinv.jpg?width=200

Content marketing and exposure are becoming increasingly important in digital marketing and today’s race for eyeballs. In the automotive space, there are many companies that do great jobs marketing and optimizing exposure for dealerships through websites, search engine optimization, social media marketing, pay per click ads, newsletters and more. While these companies do an effective job for their clients, many neglect to market themselves in the dealer space, despite knowing how important it is.

Most vendors have public relations professionals – whether in-house or through an agency – handling press releases, media exposure, product launches and messaging. However, one of the most underutilized services that many PR professionals offer today is assistance in generating exposure through content marketing. The transference of content marketing towards public relations has been occurring for quite some time now. It’s a natural marriage as who better understands your message, products, and audience than your public relations firm? It’s not enough anymore to simply issue press releases. Companies must position themselves as thought leaders in their industry through well-written content targeted to their audiences.

This helps to ensure an integrated and cohesive online personality for your company across all channels, offers brand protection and guarantees delivery of a positive message. Just like social media, a great content marketing initiative involves not only creating helpful articles, but also joining conversations and establishing yourself in the online community in which the content is being published. Having employees and staff write content is a great start, but I think it would be even better to see more key executives of companies sharing the many years of wisdom in their fields directly with their audiences.

Vendors have a wealth of knowledge to offer car dealers and dealers appreciate the sharing of that knowledge. Interaction between a key executive and a dealer is much more powerful than the simple act of creating content. We all know that this industry is built on relationships. With so many vendors seeking to gain a dealer’s attention, it’s very difficult to do so directly. However, integrating yourself into an automotive community and helping dealers overcome challenges that they may be having is one way to connect with dealers without continually trying to be heard over all the solicitous noise overwhelming dealers.

Consider contacting your public relations firm when designing or implementing a content marketing strategy. Our job is to help your company rise above that noise and gain the exposure you seek. By involving your public relations firm in your content marketing, you can better safeguard your brand while maintaining a consistent positive message being delivered to your audience. 

 Unlock all of the community & features  Join Now