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Jared Hamilton
From: Jared Hamilton
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sara callahan

sara callahan Owner/President

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

How Social Media Can Affect Your B2B Opportunities

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Just like any business, I have potential clients that I reach out to in an effort to see whether my services are a good fit. Recently, a potential client, who I had been talking to but hadn’t heard from in a little bit, suddenly “liked” one of my posts on my personal Facebook profile. While this does happen occasionally, I have always used LinkedIn as my primary method of connecting with people on a business level. Consequently, this Facebook interaction caught my attention and sparked my thought process for this blog.

Experts have advised for years that employers use social media to screen applicants and factor in a person’s online presence when considering whether to hire them. This also applies in the B-to-B world; business executives are increasingly utilizing social media as a tool to screen companies they plan to partner with.

Potential business clients expect a company to portray itself in the best possible light. As executives are the public front of any company, the fact is that their personal social media profiles are now also game. They are just as likely to be viewed as the business profile.

What you personally choose to post on Facebook, Twitter or LinkedIn may say more about your business than your website and PR efforts. Just as social media is used to screen applicants to help provide valuable insight into individuals, it can also be used to provide insight into the lives and personalities of company executives. This can then be projected upon the business. Executives would be wise to carefully consider the types of content they are sharing on these social networks. Some people choose to maintain multiple personal profiles – one of which is truly personal and includes a network limited to family and true friends -- while the other acts as their online business persona.

As I discussed in my last blog article, “Perception Matters”, companies must instill in their executives the importance of careful consideration when it comes to what personal content is shared online, especially when that content is shared publicly. If you are the executive charged with protecting your brand, consider that, in the eyes of prospective partners, the individuals that work for your company ARE your company. The higher a person is in a company hierarchy, the more likely it is that a potential client will review that person’s personal social media accounts when considering whether or not to do business with you.

On LinkedIn, you can see who has viewed your profile. Most members tend to be more business-like, just by the very nature of the network. Facebook, Twitter and other networks, however, tend to be more personal in nature. If you’re an executive at a B2B company, take time to review your personal social media profiles and honestly ask yourself whether you would do business with yourself.

Since most social media networks don’t allow you to view who is looking at your social media profile, you’d be wise to operate under the assumption that every potential client is. Otherwise you may end up losing business without even realizing it. 

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