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Jared Hamilton
From: Jared Hamilton
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sara callahan

sara callahan Owner/President

Exclusive Blog Posts

Top 5 Luxury Cars for Any Type of Terrain

Top 5 Luxury Cars for Any Type of Terrain

Many automotive companies make luxury vehicles that can be driven on different terrain. If you like to take road trips to cities, forests, hiking trails, a…

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

Is Tesla’s Open Sourcing of Its Technology Simply Brilliant PR?

20140506elonmuskisborrowinganother150mil

Last week, Tesla Motor’s CEO, Elon Musk, announced via the Tesla Blog that Telsa would be making its technology available to any car manufacturer that wants to use it.

Elon Musk explained his decision very eloquently when he said:

“Technology leadership is not defined by patents, which history has repeatedly shown to be small protection indeed against a determined competitor, but rather by the ability of a company to attract and motivate the world’s most talented engineers. We believe that applying the open source philosophy to our patents will strengthen rather than diminish Tesla’s position in this regard.”

Tesla is in a tenuous position as it finds itself mired in court battles fighting for its right to sell vehicles using the business model it has chosen. Due to its direct-to-consumer model, dealers have continuously challenged Tesla’s position in the automotive industry through state automotive dealer associations. At the same time, consumer sentiment and support for the automaker has gotten increasingly more vocal.

While Tesla may have just thrown any future licensing revenue out the window, what it stands to gain could possibly prove more valuable in the end.

Tesla considers itself a technology leader in the electric vehicle field and in his blog, Elon Musk criticized large automakers for producing electric vehicles with limited range in limited volume. He also criticized those OEMs that produce no zero emission cars at all. Perhaps Tesla has grown weary of the large automakers efforts to prevent it selling vehicles and has resorted to the most powerful resources that they have… the public?

I’d be interested to know what others think about this issue. Is Tesla’s open sourcing of its EV technology a true gesture of philanthropy. Or simply a ruse to get attention?

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