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Jared Hamilton
From: Jared Hamilton
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sara callahan

sara callahan Owner/President

Exclusive Blog Posts

4 Sales Lessons from Real Car Shoppers

4 Sales Lessons from Real Car Shoppers

I’ve worked with auto dealerships across the country and 99% of the time, when I ask what their primary goal is, the answer is increasing car sales. …

WEBINAR RECORDING - How To Generate More Qualified Leads in Q4

WEBINAR RECORDING - How To Generate More Qualified Leads in Q4

  Car shoppers have a lot of questions and dealerships need to be available to answer them quickly, concisely and at scale to maximize sales. 8…

This is How Reed-Lallier Chevy Sold More Used Cars – and How We Helped

This is How Reed-Lallier Chevy Sold More Used Cars – and How We Helped

Used or Certified? More often than not that seems to be the choice car buyers are making during this unsteady sales year. Consider: Edmunds expects new veh…

How Servicing Fleets Should Be Different

How Servicing Fleets Should Be Different

A large local construction company truck pulls into the service drive. The lone occupant hops out of the driver’s seat, already scrolling through…

Are You Ready For Monday? DSES Best Idea Contest, 2019!

Are You Ready For Monday? DSES Best Idea Contest, 2019!

One of my favorite events at the Driving Sales Executive Summit is the Best Idea Contest. Each year participants enter their respective ideas. For those wh…

Is Tesla’s Open Sourcing of Its Technology Simply Brilliant PR?

20140506elonmuskisborrowinganother150mil

Last week, Tesla Motor’s CEO, Elon Musk, announced via the Tesla Blog that Telsa would be making its technology available to any car manufacturer that wants to use it.

Elon Musk explained his decision very eloquently when he said:

“Technology leadership is not defined by patents, which history has repeatedly shown to be small protection indeed against a determined competitor, but rather by the ability of a company to attract and motivate the world’s most talented engineers. We believe that applying the open source philosophy to our patents will strengthen rather than diminish Tesla’s position in this regard.”

Tesla is in a tenuous position as it finds itself mired in court battles fighting for its right to sell vehicles using the business model it has chosen. Due to its direct-to-consumer model, dealers have continuously challenged Tesla’s position in the automotive industry through state automotive dealer associations. At the same time, consumer sentiment and support for the automaker has gotten increasingly more vocal.

While Tesla may have just thrown any future licensing revenue out the window, what it stands to gain could possibly prove more valuable in the end.

Tesla considers itself a technology leader in the electric vehicle field and in his blog, Elon Musk criticized large automakers for producing electric vehicles with limited range in limited volume. He also criticized those OEMs that produce no zero emission cars at all. Perhaps Tesla has grown weary of the large automakers efforts to prevent it selling vehicles and has resorted to the most powerful resources that they have… the public?

I’d be interested to know what others think about this issue. Is Tesla’s open sourcing of its EV technology a true gesture of philanthropy. Or simply a ruse to get attention?

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