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Sarah Drury

Sarah Drury BDC Manager and Marketing

Sarah Drury Blog Posts

3 Tips for Better Branding

3 Tips for Better Branding

  Branding is crucial to your success in today's market. You can sit and wait for the market to come to you, or you can take action into yo…

The Battle of the Inbox, Your Ticket Past the Spam Filter

The Battle of the Inbox, Your Ticket Past the Spam Filter

                    When you send an email to a customer, you need to take a step back and realize tha…

Build to Last- It's a Structural Thing

Build to Last- It's a Structural Thing

Within a BDC, there are three main pillars: Structure, Process, and Marketing. Today, we are going to focus on stucture. Stucture is important because …

The DNA of a great call

The DNA of a great call

The first contact that shoppers make with your dealership forms a lasting impression on how they view your dealership, whether it be by phone or email.&nbs…

Tips For Gaining Credibility and Lowering Sales Resistance with Customers.

Tips For Gaining Credibility and Lowering Sales Resistance with Customers.

Gaining credibility with your customers is essential  to striking up chemistry. If you earn your customers trust then you can lower their sales re…

3 Mindshifts To Improve CRM Use

3 Mindshifts To Improve CRM Use

Let's begin by clarifying what CRM means. CRM is Customer Relationship Management. The strategy of how you will manage the relationship with your cus…

The Recipe for a Healthy Lead Mix

The Recipe for a Healthy Lead Mix

Lead acquisition is at the heart of BDC success. At least 50% of your leads need to come from your database or CRM. Working Internet leads, especially s…

Keeping Your Edge Sharp.

Keeping Your Edge Sharp.

Improvement is very dynamic and especially important in the context of a BDC because you can improve in all areas, or all eight cylinders. Improv…

Campaigns: The Gears that Keep Your BDC Turning.

Campaigns: The Gears that Keep Your BDC Turning.

It's no surprise that campaigns are an essential element to BDC success. Think of campaigns as all of the moving parts that make the whole system work. You…

Does Your Dealership Have "BDC Culture"?

Does Your Dealership Have "BDC Culture"?

  A BDC culture isn’t about the BDC alone. What we mean is the store as a whole has a BDC culture. All employees, all departme…

Building Your Tiger Team

Building Your Tiger Team

To perform at a high level, BDC’s need high level performers! Your BDC team will talk to more customers than anyone in the organization. You must hire pe…

Are You Creating a "Wow" Experience?

Are You Creating a "Wow" Experience?

  ↵   Customer service is your only constant value proposition. Every customer interaction matters. When customers enga…

Your Customer's Road To The Showroom

Your Customer's Road To The Showroom

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