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Scot Eisenfelder

Scot Eisenfelder CEO

Profile

Name: Scot Eisenfelder
Title: CEO
Company: Affinitiv
Phone: Private
Location: Private , Private
Summary:
Scot Eisenfelder is a 25+ automotive market veteran who has driven innovation across multiple auto sectors. Previously, Scot was Senior Vice President Strategy at AutoNation, responsible for major change initiatives in eCommerce, pricing, IT and creating a blueprint for auto retail transformation and before that served as acting CMO, focused on realigning marketing spending. Before that, Scot led JM Family’s dealer software business and was Senior Vice President Product Management, Strategy and Marketing at Reynolds and Reynolds, leading both companies through value creating sales. Scot is a Board member of Quorum, a public dealer software company. He has an MBA from Wharton School, graduating with distinction and is a Palmer Scholar. He attended Mannheim University in Germany as a Fulbright Scholar and graduated summa cum laude in Economics from Princeton.

Recent Activity

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    Connected with Tom Wengler
    Dec 7, 2018
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    Connected with Skot Waller
    Dec 7, 2018
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    Updated profile photo:
    Scot Eisenfelder
    Feb 9, 2018
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    Updated their profile.
    Oct 26, 2017
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    Oct 9, 2017
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    Updated profile photo:
    Scot Eisenfelder
    Oct 4, 2017
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    Updated their profile.
    Oct 3, 2017
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    Oct 3, 2017

Blog Posts

It’s Official: Texting Boosts Service Satisfaction Scores!

It’s Official: Texting Boosts Service Satisfaction Scores!

The 2019 U.S. Customer Service Index Study results by J.D. Power have been published. You’ve seen the report before, but it should be more than just …

Profit By Action Quick Tip: Importance of Up To Date Warranties & Recalls [video]

Profit By Action Quick Tip: Importance of Up To Date Warranties & Recalls [video]

Andy Church shares why keeping up with warranties and recalls can increase profitability in this Quick Tip. …

Speed Matters – Consumer Website or Dealer Website Google Ads

Speed Matters – Consumer Website or Dealer Website Google Ads

Annual announcements are nothing new for Google. If nothing else, Google rolls out new marketing elements, metrics and key performance indicators on a dail…

Freebie Friday: How Do You Stay Motivated? [VIDEO]

Freebie Friday: How Do You Stay Motivated? [VIDEO]

Bill Wittenmyer shares tips on how dealership personnel can stay motivated in this edition of Freebie Friday. …

Razor & Razor Blade Models for Dealerships: Part 1 [VIDEO]

Razor & Razor Blade Models for Dealerships: Part 1 [VIDEO]

Affinitiv CEO & Executive Chairman Scot Eisenfelder shares why dealerships should pay attention to the razor and razor blade models for their store…

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