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Scot Eisenfelder

Scot Eisenfelder CEO

Profile

Name: Scot Eisenfelder
Title: CEO
Company: Affinitiv
Phone: Private
Location: Private , Private
Summary:
Scot Eisenfelder is a 25+ automotive market veteran who has driven innovation across multiple auto sectors. Previously, Scot was Senior Vice President Strategy at AutoNation, responsible for major change initiatives in eCommerce, pricing, IT and creating a blueprint for auto retail transformation and before that served as acting CMO, focused on realigning marketing spending. Before that, Scot led JM Family’s dealer software business and was Senior Vice President Product Management, Strategy and Marketing at Reynolds and Reynolds, leading both companies through value creating sales. Scot is a Board member of Quorum, a public dealer software company. He has an MBA from Wharton School, graduating with distinction and is a Palmer Scholar. He attended Mannheim University in Germany as a Fulbright Scholar and graduated summa cum laude in Economics from Princeton.

Recent Activity

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    Dec 7, 2018
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    Dec 7, 2018
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    Scot Eisenfelder
    Feb 9, 2018
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    Oct 26, 2017
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    Oct 9, 2017
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Blog Posts

The Cost of Salesperson Turnover

The Cost of Salesperson Turnover

What does it cost you when you fail to hire and retain a new salesperson? It may be more than you think. What are doing in your store to retain your…

Turning Recalls from Trash to Treasure

Turning Recalls from Trash to Treasure

In a twist of irony, I’ve come to realize what consumers and dealerships have in common when it comes to vehicles recalls – assessing how impor…

Witt's Wise Words: Why Inbound Phone Calls Aren't the Cash Cow You Think They Are [VIDEO]

Witt's Wise Words: Why Inbound Phone Calls Aren't the Cash Cow You Think They Are [VIDEO]

In this episode of Witt's Wise Words, Bill Wittenmyer shares why dealerships shouldn't consider inbound phone calls as the cash cows that they …

Top Two Reasons Your Call to Actions Need Clarity

Top Two Reasons Your Call to Actions Need Clarity

Have you ever gone online to search one of your cars for a customer? One they saw one a third party site and thought to yourself just how confusing we…

Where Are We With Texting?

Where Are We With Texting?

It has been well over a year since I last spoke about texting on the dealer level, but it does not seem that we have made that much progress in the co…

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