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Scot Eisenfelder

Scot Eisenfelder CEO

Profile

Name: Scot Eisenfelder
Title: CEO
Company: Affinitiv
Phone: Private
Location: Private , Private
Summary:
Scot Eisenfelder is a 25+ automotive market veteran who has driven innovation across multiple auto sectors. Previously, Scot was Senior Vice President Strategy at AutoNation, responsible for major change initiatives in eCommerce, pricing, IT and creating a blueprint for auto retail transformation and before that served as acting CMO, focused on realigning marketing spending. Before that, Scot led JM Family’s dealer software business and was Senior Vice President Product Management, Strategy and Marketing at Reynolds and Reynolds, leading both companies through value creating sales. Scot is a Board member of Quorum, a public dealer software company. He has an MBA from Wharton School, graduating with distinction and is a Palmer Scholar. He attended Mannheim University in Germany as a Fulbright Scholar and graduated summa cum laude in Economics from Princeton.

Recent Activity

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    Scot Eisenfelder
    May 14th
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    Connected with Tom Wengler
    Dec 7, 2018
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    Connected with Skot Waller
    Dec 7, 2018
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    Scot Eisenfelder
    Feb 9, 2018
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    Oct 26, 2017
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    Oct 9, 2017
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    Scot Eisenfelder
    Oct 4, 2017
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    Oct 3, 2017
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    Oct 3, 2017

Blog Posts

4 Sales Lessons from Real Car Shoppers

4 Sales Lessons from Real Car Shoppers

I’ve worked with auto dealerships across the country and 99% of the time, when I ask what their primary goal is, the answer is increasing car sales. …

WEBINAR RECORDING - How To Generate More Qualified Leads in Q4

WEBINAR RECORDING - How To Generate More Qualified Leads in Q4

  Car shoppers have a lot of questions and dealerships need to be available to answer them quickly, concisely and at scale to maximize sales. 8…

This is How Reed-Lallier Chevy Sold More Used Cars – and How We Helped

This is How Reed-Lallier Chevy Sold More Used Cars – and How We Helped

Used or Certified? More often than not that seems to be the choice car buyers are making during this unsteady sales year. Consider: Edmunds expects new veh…

Dealertrack Takes Paperless Mainstream

Dealertrack Takes Paperless Mainstream

Introduces More Connected Workflow with Launch of Digital Contracting on Dealertrack uniFI® Addition to Dealertrack uniFI brings truly paperless pro…

#WittsWiseWords: Do You Know What Your Competitors Are Doing [VIDEO]

#WittsWiseWords: Do You Know What Your Competitors Are Doing [VIDEO]

  Scoping out your dealership competition is good business. Bill Wittenmyer says it can help you determine what prospects want that you current…

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