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Scot Eisenfelder

Scot Eisenfelder CEO

Profile

Name: Scot Eisenfelder
Title: CEO
Company: Affinitiv
Phone: Private
Location: Private , Private
Summary:
Scot Eisenfelder is a 25+ automotive market veteran who has driven innovation across multiple auto sectors. Previously, Scot was Senior Vice President Strategy at AutoNation, responsible for major change initiatives in eCommerce, pricing, IT and creating a blueprint for auto retail transformation and before that served as acting CMO, focused on realigning marketing spending. Before that, Scot led JM Family’s dealer software business and was Senior Vice President Product Management, Strategy and Marketing at Reynolds and Reynolds, leading both companies through value creating sales. Scot is a Board member of Quorum, a public dealer software company. He has an MBA from Wharton School, graduating with distinction and is a Palmer Scholar. He attended Mannheim University in Germany as a Fulbright Scholar and graduated summa cum laude in Economics from Princeton.

Recent Activity

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    Scot Eisenfelder
    February 9th
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    Updated their profile.
    Oct 26, 2017
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    Oct 9, 2017
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    Updated profile photo:
    Scot Eisenfelder
    Oct 4, 2017
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    Oct 3, 2017
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    Oct 3, 2017

Blog Posts

How keeping your vehicle clean contributes to success

How keeping your vehicle clean contributes to success

How clean is your vehicle right now on a scale of 1-10? Why does this matter when it comes to selling vehicles? Personal Branding. Have you ever seen …

It’s More Important Than Ever to Hit 100% Service Absorption

It’s More Important Than Ever to Hit 100% Service Absorption

It’s a number some dealerships reach easily, while others work hard and never quite get there: service absorption. You know it as the fixed operatio…

Dealerships: How to Maximize Banner Ads for Conversions

Dealerships: How to Maximize Banner Ads for Conversions

As consumers, every day we see the changes the Internet has brought into our lives. It has affected the way we live, work, shop, play, communicate and so m…

Dealership News Podcast with Dealer Analytics COO Tracie Costabile

Dealership News Podcast with Dealer Analytics COO Tracie Costabile

Honored to speak with Kelly at DealershipNews.com regarding the origins and future of our company.  Have a quick listen and get to know us! &nbsp…

Maximize Dealership Profits!: Patrick McMullen of MaxDigital.com Chats With Dealership News

Maximize Dealership Profits!: Patrick McMullen of MaxDigital.com Chats With Dealership News

Patrick McMullen of MaxDigital.com and Senior VP of Strategy and Innovation podcasts with us about developing dealership profit centers and optimizing …

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