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Scott Bergeron

Scott Bergeron Director of Operations

Scott Bergeron Blog Posts

Grab Your Coffee Lead Your Team

Grab Your Coffee Lead Your Team

Managers, take 15 minutes this morning to start your team off on the right foot.     Huddle up with your sales team.     Ask to see each person's Ga…

Grab Your Coffee Grab Your Prospects

Grab Your Coffee Grab Your Prospects

Start Your Day Off Right - Effective salespeople begin their day with a few simple but highly effective steps. First step grab your coffee. Step two grab…

Sales Process

Sales Process

Streamline Your Sales Process     To sell smarter you need to eliminate all those things that waste your - and your customer's …

Playing Seasonal Defense

Playing Seasonal Defense

Winter can be a challenging time for salespeople in the automotive industry. It’s easy to get swept up in the holiday season and lose focus on sellin…

Get Out of Your Sales Slump

Get Out of Your Sales Slump

There isn't a salesperson alive who hasn't experienced a slump. If you find yourself coasting downhill, here are four steps to follow to pick yours…

Closing Like a Professional

Closing Like a Professional

Closing a sale is a culmination of a sequence of events that lead up to the customer saying “Yes, I would like to buy that car.” A professional…

Understanding Your Customers

Understanding Your Customers

Giving your customers what they want is the most basic principle of selling. Still, everybody at one time or another has dealt with a salesperson who simpl…

Power Tips - How to be Unstoppable

Power Tips - How to be Unstoppable

Whether you're selling paper clips or cars, the most successful salespeople share the same qualities. Here are some of the things that separate the bes…

Don't Get Complacent

Don't Get Complacent

As a manager, you face many different threats in today’s economy - shrinking budgets, slowed consumer spending, loss of key staff, etc. But one of t…

What Makes Your Salespeople Tick

What Makes Your Salespeople Tick

As a dealer, you spend a lot of time thinking about your customers. How can you bring them into the store, provide a great sales experience, and hold onto …

Don't Bring Me Down

Don't Bring Me Down

When customers walk into your store, they feel the culture you've established - whether it's warm and inviting or hostile and off-putting. For bet…

Don't Sink The Sub

Don't Sink The Sub

A submarine has individual compartments to protect itself from disaster. When attacked, the crew moves through each compartment, closing the hatch of the p…

Salesperson Retention - The "Money Solves Everything" Myth

Salesperson Retention - The "Money Solves Everything" Myth

The average salesperson turnover rate in automotive dealerships is nearly 50 percent. And according to Delta Trends, a retail industry employee compensatio…

Salespeople - Knowing your statistics

Salespeople - Knowing your statistics

You can't improve what you can't measure. As a salesperson, it's vital that you keep accurate records of all necessary stats - UPs, demos, T.O.…

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