Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Scott Bergeron

Scott Bergeron Director of Operations

Exclusive Blog Posts

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Seasoned car dealers and sales professionals are true masters of relationship marketing.  A vehicle purchase is an important decision for consumers, a…

7 Attitude Tips to help you Succeed in the Car Business

7 Attitude Tips to help you Succeed in the Car Business

I have found that one of the greatest traits of all the best salespeople to ever sell is a positive attitude. I experience it first hand in my own life, …

How Well Are Your Digital Campaigns Really Performing?

How Well Are Your Digital Campaigns Really Performing?

You’ve probably noticed by now that we live in a world of multi-channel marketing. Customers are researching products and services online using multi…

Salespeople - Knowing your statistics

You can't improve what you can't measure. As a salesperson, it's vital that you keep accurate records of all necessary stats - UPs, demos, T.O.s, write-ups, sales, gross, closing ratio, etc. Having good information will help you determine what you're doing well; but more importantly, it will highlight areas where you can improve. So if you're talking to 50 people in a month, but only demo 6, you know that you need more work on your demo skills.

 

Here's how to stay on top of your statistics:

Before you start your month, figure out what you need to do in order to reach your income goal. Use the sample chart below (taken from the first tab of the Daily Gameplan book) to help you out.

StatsMonthlyStart

 

 

 

 

Update your information daily, keeping it consistent and visible so you always know where you stand in relation to your goals.

At the end of the month, calculate your statistics to get a good idea of your strengths as well as your weaknesses. Learn from this information and make the necessary adjustments for next month.

 

Bryan Armstrong
This is still the formula I've used for years to aid in Monthly forecasting. It's important to emphasize that every customer should be counted. Many fall into the justification trap that someone was "just here for service" or some other excuse. Following the same logic, I can go chat at golf every day and never get a stroke better.
Scott Bergeron
Good point Bryan. It's like salespeople who think they have a 50% closing ratio, because they cherry pick who goes into the CRM. You can't get better if salespeople fake their numbers, and leaders are too busy to notice.

 Unlock all of the community & features  Join Now