Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Scott Bergeron

Scott Bergeron Director of Operations

Exclusive Blog Posts

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

Don't Get Complacent

As a manager, you face many different threats in today’s economy - shrinking budgets, slowed consumer spending, loss of key staff, etc. But one of the biggest threats to your dealership that can often get overlooked is complacency. Complacency can come in many forms and at many levels of an organization, but it all leads to the same thing: decreased production, lack of accountability, and reduced revenues.

It can be felt on the front lines of the dealership with your sales team. Salespeople are the life-blood of the company. Because they deal directly with customers, they promote your brand more than any TV commercial or radio ad ever can. So when salespeople get complacent, they begin to represent your dealership in a negative light. Maybe it's as simple as showing up a few minutes late for a shift, pointing a customer somewhere instead of walking them to the location, or shutting down after meeting their sales goal even if there are a few days left in the month. 
But complacency doesn't just affect salespeople. When managers become content with the status quo, it's even more detrimental. Managers are the ones who set the stage and guide the culture of a dealership - for better or worse. Complacent managers may not hold their team members accountable for their goals, responsibilities, and performance. They could be inconsistent or forgetful when it comes to deadlines. And they may not provide the proper training and support necessary for salespeople to succeed.   

Don't let complacency take over your dealership. Deal with it early on, before it becomes the rule and not the exception.

Scott Bergeron - Director of Operations -Daily Gameplan

 Unlock all of the community & features  Join Now