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From: Jared Hamilton
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Scott Bergeron

Scott Bergeron Director of Operations

Exclusive Blog Posts

Car Sales Advice For New Salespeople

Car Sales Advice For New Salespeople

When I started selling cars five and a half years ago there were 3 pieces of advice given to me that have helped me succeed in this business. I want to sha…

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Tips on Finding and Hiring Salesmen Who Have Experience

Tips on Finding and Hiring Salesmen Who Have Experience

Your dealership can't thrive without an experienced sales force. The trickiest part of this equation is finding "rock star" salespeople to he…

New Site Links from Google in Mobile Search

New Site Links from Google in Mobile Search

In thinking of a mobile first world, Google has rolled out new site links to the search results on mobile search.  Historically, Google would award…

What Your Dealership Should Look for in Insurance Coverage

What Your Dealership Should Look for in Insurance Coverage

When a person decides to start a car dealership, insurance needs to be part of their planning. It is a requirement for a dealership to have vehicle insuran…

Sales Process

 
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To sell smarter you need to eliminate all those things that waste your - and your customer's - time. How can you work more efficiently? Try steering clear of these time-wasters:
 
Dealing with people who can't make the buying decision.
You should treat everyone with the same professional respect. However, find out early if this person is the decision maker. Don't be afraid to ask who the decision maker is right up front and focus your time on that person.

Working without a priority list.
Make a top 10 list of your best accounts  and customers and a top 10 list of your biggest prospects. Look at this list every day to keep yourself focused so you can spend your energy on getting the best return on your investment.

Relying on technology rather than on relationships.
Sales are made from relationships, and it's difficult to establish relationships on a computer screen. CRMs are great but they don’t sell the car for you. Keep e-mails short - remember, they're great for passing information but can never take the place of one-on-one communication.

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