Over the last two and a half years we have become a preferred vendor for multiple OEMs for our proprietary service clinic program. We feel very fortunate to be associated with such brands as BMW, MINI, Mercedes-Benz and General Motors. Retention has been a focus point for dealers and the OEMs for a long time. So why are the loyalty ratings and rention percentages almost the same today as they were ten years ago with so many dealerships using service reminder programs and various strategies to improve customer loyalty?
When we go around presenting our service clinic program it is rare when we don't hear, "We've done service clinics before," or "We do those on our own." The words "Service Clinic" are two very over used words in our industry and not all are created equal.
In the end it starts with data analytics and finishes with the right training to make sure a dealer can maximize their profit potential. Here is a case study from a dealer that explains why so many J&L OEM clients choose to co-op our program... http://jandlmarketing.squarespace.com/blog/2011/3/17/lokey-mercedes-benz-discovers-the-fortune-hidden-in-their-in.html