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Jared Hamilton
From: Jared Hamilton
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Scott Joseph

Scott Joseph CEO and President

Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

Dealer recaptures lost service customers

Over the last two and a half years we have become a preferred vendor for multiple OEMs for our proprietary service clinic program.  We feel very fortunate to be associated with such brands as BMW, MINI, Mercedes-Benz and General Motors.  Retention has been a focus point for dealers and the OEMs for a long time.  So why are the loyalty ratings and rention percentages almost the same today as they were ten years ago with so many dealerships using service reminder programs and various strategies to improve customer loyalty?

When we go around presenting our service clinic program it is rare when we don't hear, "We've done service clinics before," or "We do those on our own."   The words "Service Clinic" are two very over used words in our industry and not all are created equal.

In the end it starts with data analytics and finishes with the right training to make sure a dealer can maximize their profit potential.  Here is a case study from a dealer that explains why so many J&L OEM clients choose to co-op our program... http://jandlmarketing.squarespace.com/blog/2011/3/17/lokey-mercedes-benz-discovers-the-fortune-hidden-in-their-in.html

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