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From: Jared Hamilton
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Scott Nelson

Scott Nelson Digital Marketing & Community Management

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Viral Marketing: Pepsi MAX & Jeff Gordon - Test Drive 2

Last March Pepsi had Jeff Gordon dress up in a disguise and visit a car dealership, where he pretended to look at a used Chevy Camaro. He then proceeded to take an unsuspecting car salesman for the ride of his life. The video has since received a total of 14 million views and countless mentions online for Pepsi.

Shortly after the video was released, an automotive journalist named Travis Okulski from the popular auto website jalopnik.com questioned the authenticity of the video, calling it FAKE. So Pepsi decided to pull another stunt and this time target Travis for a staged ride in a taxi with Gordon driving, disguised as an ex-convict. The result is pure comedy gold again for the Pepsi MAX campaign. The new video has received nearly 6 million views in the first 24 hours. This video is another example of how a well-executed viral marketing campaign can expose your brand to the masses.

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