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Scott Nelson

Scott Nelson Digital Marketing & Community Management

Exclusive Blog Posts

Using Vehicle Safety Features to Drive New and Used Car Sales

Using Vehicle Safety Features to Drive New and Used Car Sales

Selling a consumer a large ticket item like a car, truck, or SUV comes with a degree of understandable skepticism for the buyer. Consider the importanc…

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

Interview With Ken Kupchik, Sales Humor Creator

Interview With Ken Kupchik, Sales Humor Creator

Last month, the was our top blog. So we decided to interview Sales Humor creator Ken Kupchik to get learn more about his successful social media platforms,…

Is Your VDP Your MVP?

Is Your VDP Your MVP?

The vehicle display page (VDP) is often the last page a customer sees before contacting a dealer. By the time they’ve arrived there, they’ve li…

Where Should You Spend Your Time at NADA 100?

Where Should You Spend Your Time at NADA 100?

You’re taking time away from your busy service or parts department, all on the company dime, to attend NADA 100 in New Orleans. You’d better ha…

Viral Marketing: Pepsi MAX & Jeff Gordon - Test Drive 2

Last March Pepsi had Jeff Gordon dress up in a disguise and visit a car dealership, where he pretended to look at a used Chevy Camaro. He then proceeded to take an unsuspecting car salesman for the ride of his life. The video has since received a total of 14 million views and countless mentions online for Pepsi.

Shortly after the video was released, an automotive journalist named Travis Okulski from the popular auto website jalopnik.com questioned the authenticity of the video, calling it FAKE. So Pepsi decided to pull another stunt and this time target Travis for a staged ride in a taxi with Gordon driving, disguised as an ex-convict. The result is pure comedy gold again for the Pepsi MAX campaign. The new video has received nearly 6 million views in the first 24 hours. This video is another example of how a well-executed viral marketing campaign can expose your brand to the masses.

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