Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Scott Nelson

Scott Nelson Digital Marketing & Community Management

Exclusive Blog Posts

The Q1 Inventory Glut - Expert Insight

The Q1 Inventory Glut - Expert Insight

You've heard about it, read about it, and probably experienced it. Q1 for the auto industry was a pretty rough one. Experts are diving into what the pr…

Online Reviews Drive Customers to Your Dealership

Online Reviews Drive Customers to Your Dealership

We’ve been in the business of reviews for quite some time now – 15 years to be exact.  As DealerRater has grown, so has the power and infl…

Devising a Perfect Landing Page

Devising a Perfect Landing Page

When your business is taken online, you have to make sure your website is generating customers and visitors. This is one of the most important things in on…

Why Writing Down Sales Goals Inspires Action

Why Writing Down Sales Goals Inspires Action

As you're considering your business plans for the upcoming year, you may have decided that you want to start setting larger goals for your business. In…

Most Valuable Insight WINNER - Ian Curickshank

Most Valuable Insight WINNER - Ian Curickshank

How well does dealership VDP engagement correlate to car sales? What do you measure your online marketing on? I'm sure lead form submissions are…

Viral Marketing: Pepsi MAX & Jeff Gordon - Test Drive 2

Last March Pepsi had Jeff Gordon dress up in a disguise and visit a car dealership, where he pretended to look at a used Chevy Camaro. He then proceeded to take an unsuspecting car salesman for the ride of his life. The video has since received a total of 14 million views and countless mentions online for Pepsi.

Shortly after the video was released, an automotive journalist named Travis Okulski from the popular auto website jalopnik.com questioned the authenticity of the video, calling it FAKE. So Pepsi decided to pull another stunt and this time target Travis for a staged ride in a taxi with Gordon driving, disguised as an ex-convict. The result is pure comedy gold again for the Pepsi MAX campaign. The new video has received nearly 6 million views in the first 24 hours. This video is another example of how a well-executed viral marketing campaign can expose your brand to the masses.

 Unlock all of the community & features  Join Now