Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
Scott Nelson

Scott Nelson Digital Marketing & Community Management

Exclusive Blog Posts

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

FEED The Content Beast [INFOGRAPHIC]

How do you feed the Content Beast at your Dealership? You've probably heard the saying, "CONTENT IS KING' which has been used for years and years. Adobe ranked content strategy #1 on their list of top Top 5 Digital Marketing Priorities of 2014. This fun infographic gives some strategies that will help as you PLAN (keyword here) your content marketing strategies.


The Era of The Content Beast

To stay alive on the Web, you need to feed the content beast.

What Is the Content Beast?

It’s our ceaseless need for new and fresh information on the web. The voracious Content Beast feeds on content. To keep the beast happy, renew and update content constantly.

How to Keep the Content Beast Satisfied

1. Plan Ahead. It’s difficult to create original, unique content all the time. To keep the content monster satisfied, plan things in advance. This is like stuffing your refrigerator with semi prepared food for when you don’t have time to cook. It doesn’t mean it’s less healthy. Planning your updates and posts early on will allow avoiding being stuck. This way you’ll always have something at hand to feed the Content Beast. Just open your content fridge, heat the creative oven, and serve the monster with a delicious meal.

2. Create a Unified Voice. Stay in sync to keep the Content Beast happy. Website, blog, and social media pages: several tones, but one voice only. Once the Content Beast starts eating food and likes it, he wants the same taste and flavors across all your content.

3. All for One, One for All. Content writing is like music played by an orchestra. To make sure your team is never off-key or out of tune, you need a conductor. Enter the content manager.

4. Upcycle. The content beast may be insatiable, but he’ll soon get tired of stale content. Use what you have to create new content. Change the angle, scrutinize unexplored facets of a topic, which proved to be successful in the past, and delve into your readers’ mind to see what they crave.

The New (Web) Content Beast

Internet users seem to prefer longer website content. Statistics show that longer web pages and blog posts have more followers than shorter web content.

2014: The Walmart Phenomena- A One-Stop Shopping Experience

The beast gets hungrier… We live in an on-demand, want-it-right-now society, where people want to find what they need in one spot. That’s why longer content has gained ascendancy: because it saves time and provides substantial information. With quality, longer content, you don’t have to sift through piles of information to find relevant things.

Web Content: Where To?

Long Content: A Game Changer. To keep the content beast happy you need to feed him long articles. Long means longer than so far. Sweet spot: 2,000 words per blog.

Social Media Sites: No More Junk Content

Large social media sites, such as Facebook, LinkedIn or Google + are now full of junk content and link spammingPeople go to niche sites to find truly useful content.

How Can You Make It in the New Context?

2014: Specialized, Actionable Content. Content is specialized when it responds to specific needs.Create niche content that empowers the reader.Specialized, informative content means authority, expertise, and credibility.

Content is actionable when readers learn something and can implement what they learn.

The New Content Beast:

  • shows readers  “how-to”
  • gives them what is promised in the title
  • makes the  “magic” in the title happen with more comprehensive copy
  • general vs. specialized

Content Specialization

It’s a win-win for both the content writer and the website owner.

More quality traffic- more visitors- more loyal followers- more paying customers.

Loyal website followers backlink more, making today’s backlinking = a personal recommendation from a friend.

How to Write Quality Longer Content

  • Avoid stereotypes and keyword stuffing
  • Create a really great title for your article
  • Google favors the content displayed in the first third of your article, so:
  • Get out the good stuff first
  • Start with the main point(s) then move to the details

Longer content builds a personal and lasting relationship with the reader.

Bottom line, to make the elusive Content Beast of 2014 a happy one: create longer, specialized, actionable content, which builds loyalty.

Grant Gooley
Awesome! Always nice to hear insight on content. Content = Web Visits = Leads = Appointments = Sales. It's just a number game from there. If you own your market as the "king of content" there is a good chance you might own the market as the "king of sales"... Well.... OK..., there might be a little more to it, CONTENT IS A GREAT PLACE TO START!

 Unlock all of the community & features  Join Now