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Jared Hamilton
From: Jared Hamilton
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Scott Nelson

Scott Nelson Digital Marketing & Community Management

Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

Auto Manufacturers Dominate Paid Search (Q1 '14)

Auto Manufacturers are constantly arm wrestling over PPC rankings. In Jan-Feb the website AdGooroo reported that, “177 automotive manufacturer sites sponsoring keywords on U.S. Google Desktop/Tablet in January and February this year. Of those, the top 20 sites (representing approximately 11%) drove 81% or 11.7 million of the 14.4 million paid search clicks in the category during the period.”

The winners in the desktop space? Toyota.com and BuyToyota.com controlled the most "Share of Voice" during this period with Ford.com, Chevrolet.com and Honda.com on top as well.

On mobile devices it was Chevrolet.com and Toyota.com, but Dodge.com and NissanUSA.com controled a larger "Share of Voice" than they had on Desktop/Tablet.

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