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There is absolutely no doubt that we came to a new age where everything is focused around social media. If internet itself was a revolution for most spheres of life, social media is the main thing that’s happening in the internet. It is hard to count how much time we all spent their and how much information we consume. And obviously any successful internet marketing is now focused on social media and has to follow its rules. Let’s see some tricks that can help you make more out of social media to promote your product.
Add Links to Your Products in Instagram Stories
Instagram has become incredibly popular over the past few years and seems like it is going to win more and more users. One the most remarkable Instagram feature is that it is constantly add new tools and develop really fast. One of the recent features - Instagram stories are already extremely popular among users, but not used by many companies to promote their products. And that’s a real mistake, because although Instagram stories do not last for long, you can add links to your products their and really improve the conversions.
Import Your Online Store to Your Facebook Page
Almost every store nowadays has a Facebook page and that’s very logical as almost everyone is on Facebook which makes it a great place to promote your brand. But still not everyone knows that you can import your online store to your Facebook Page and makes it much easier for your customers to see your products and choose what they like. In fact with the help of this little feature you can reach your clients much faster and communicate them right on the platform where they (and all of us really) spent most of their internet time.
Display Your Products in a Pinterest Showcase
Pinterest is another great social media - as visual as social media can be. Some people see it as a disadvantage, but in fact we are certainly living in a visual era and it’s logical that a social media that provides visual inspiration is so popular. Pinterest is well-known among some merchants, but still underestimated by others. For those who still doesn’t use this media as a powerful tool we recommend displaying your products in a Pinterest Showcase and just observe how many clients you will get from this artsy social media.
Get Personal With Customers on Snapchat
Along with many other changes new social media age brought us a very different understanding of what a communication should be like. And that especially affects client-merchant communication that used to be very traditional and formal even in the Internet. Right now this is changing and while it still crucially important to be polite and precise, you are also expected to less formal, more personal and human. That includes every part of your brand communication but especially when it comes to real conversation with your customers in Snapchat - that’s the time when you have to be personal. Try it and see that you not simply get more customers and increase the conversions, but also turn your customers into real brand promoters.
As you can see social media is the greatest online-marketing tool you have. And the only way to be successful using it is understanding that new tools, features and strategies appear every day and you have to be very open and fearless in trying new ways of promotion and communication. And that’s really the only way to success we have now - in the world where everything gets more visual, more convenient and more human every single second.