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Shane Tyler

Shane Tyler Integration Engineer

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Zero Moment of Truth Resolution Checklist

MONTEREY, CA – This past year was an interesting year for digital marketing. Most automotive companies increased their digital presence through all kinds of different ways, and technology got a little better in terms of finding potential customers. And while many dealerships kept pace with all the latest marketing trends, many could still use some work. For those dealers, here is a Zero Moment of Truth resolution checklist:

[ ] Make sure that all vehicles are searchable on Google via SEO and pay per click advertising
[ ] Evaluate long tail marketing and targeted branding and make sure that the balance is constantly monitored
[ ] Get vehicles onto Craigslist and other classified listing sites
[ ] All vehicles should be searchable on YouTube
[ ] Continue to build a presence on Facebook, Twitter, Google + and other social media
[ ] Monitor various review sites and make sure that negative reviews are handled correctly
[ ] Ensure that important online directory listings such as Google Maps are accurate and contain identical information
[ ] Continue to create new content to help boost SEO and social media presence
[ ] Make sure to retarget website visitors
[ ] Try reducing the number of vendors being utilized for digital marketing in favor of vendors with more capability
[ ] Make sure all vendors are delivering efficiently
[ ] Get help for any areas that cannot be covered effectively in-house

New Year resolutions are usually about changes for the better, but many make their resolutions and never follow through. Automotive digital marketing is only going to get sharper and more competitive as the year progresses, so a dealership should remember to make sure that their marketing is always in balance, not stale or out-of-date and creating as big of a presence as budget will allow. What are everybody's New Year's resolutions for capturing clients at the zero moment of truth this year?

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