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Shane Tyler

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Exclusive Blog Posts

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

The 3 Laws of Extreme Ownership

The 3 Laws of Extreme Ownership

“These are all things that may help you justify your results. But is your dealer any happier because of this?” I just finished reading a…

Zero Moment of Truth Resolution Checklist

MONTEREY, CA – This past year was an interesting year for digital marketing. Most automotive companies increased their digital presence through all kinds of different ways, and technology got a little better in terms of finding potential customers. And while many dealerships kept pace with all the latest marketing trends, many could still use some work. For those dealers, here is a Zero Moment of Truth resolution checklist:

[ ] Make sure that all vehicles are searchable on Google via SEO and pay per click advertising
[ ] Evaluate long tail marketing and targeted branding and make sure that the balance is constantly monitored
[ ] Get vehicles onto Craigslist and other classified listing sites
[ ] All vehicles should be searchable on YouTube
[ ] Continue to build a presence on Facebook, Twitter, Google + and other social media
[ ] Monitor various review sites and make sure that negative reviews are handled correctly
[ ] Ensure that important online directory listings such as Google Maps are accurate and contain identical information
[ ] Continue to create new content to help boost SEO and social media presence
[ ] Make sure to retarget website visitors
[ ] Try reducing the number of vendors being utilized for digital marketing in favor of vendors with more capability
[ ] Make sure all vendors are delivering efficiently
[ ] Get help for any areas that cannot be covered effectively in-house

New Year resolutions are usually about changes for the better, but many make their resolutions and never follow through. Automotive digital marketing is only going to get sharper and more competitive as the year progresses, so a dealership should remember to make sure that their marketing is always in balance, not stale or out-of-date and creating as big of a presence as budget will allow. What are everybody's New Year's resolutions for capturing clients at the zero moment of truth this year?

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