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From: Jared Hamilton
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Shane Tyler

Shane Tyler Integration Engineer

Exclusive Blog Posts

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Seasoned car dealers and sales professionals are true masters of relationship marketing.  A vehicle purchase is an important decision for consumers, a…

7 Attitude Tips to help you Succeed in the Car Business

7 Attitude Tips to help you Succeed in the Car Business

I have found that one of the greatest traits of all the best salespeople to ever sell is a positive attitude. I experience it first hand in my own life, …

How Well Are Your Digital Campaigns Really Performing?

How Well Are Your Digital Campaigns Really Performing?

You’ve probably noticed by now that we live in a world of multi-channel marketing. Customers are researching products and services online using multi…

Zero Moment of Truth Resolution Checklist

MONTEREY, CA – This past year was an interesting year for digital marketing. Most automotive companies increased their digital presence through all kinds of different ways, and technology got a little better in terms of finding potential customers. And while many dealerships kept pace with all the latest marketing trends, many could still use some work. For those dealers, here is a Zero Moment of Truth resolution checklist:

[ ] Make sure that all vehicles are searchable on Google via SEO and pay per click advertising
[ ] Evaluate long tail marketing and targeted branding and make sure that the balance is constantly monitored
[ ] Get vehicles onto Craigslist and other classified listing sites
[ ] All vehicles should be searchable on YouTube
[ ] Continue to build a presence on Facebook, Twitter, Google + and other social media
[ ] Monitor various review sites and make sure that negative reviews are handled correctly
[ ] Ensure that important online directory listings such as Google Maps are accurate and contain identical information
[ ] Continue to create new content to help boost SEO and social media presence
[ ] Make sure to retarget website visitors
[ ] Try reducing the number of vendors being utilized for digital marketing in favor of vendors with more capability
[ ] Make sure all vendors are delivering efficiently
[ ] Get help for any areas that cannot be covered effectively in-house

New Year resolutions are usually about changes for the better, but many make their resolutions and never follow through. Automotive digital marketing is only going to get sharper and more competitive as the year progresses, so a dealership should remember to make sure that their marketing is always in balance, not stale or out-of-date and creating as big of a presence as budget will allow. What are everybody's New Year's resolutions for capturing clients at the zero moment of truth this year?

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