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Jared Hamilton
From: Jared Hamilton
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Shane Tyler

Shane Tyler Integration Engineer

Exclusive Blog Posts

Becoming an ACTIVE leader 101

Becoming an ACTIVE leader 101

Today’s workforce needs immediate feedback, constant counseling and suggestions to maintain motivation and focus on the current goal. The days of bei…

90 Day Boot Camp - Revolutionary, New Sales Training for Automotive Dealers

90 Day Boot Camp - Revolutionary, New Sales Training for Automotive Dealers

Imagine your salespeople starting each day with the most important sales training program available? With The Mar-Kee Group’s new, revolutionary 90 Day B…

Fixed Ops Marketing - Traditional Or Digital?

Fixed Ops Marketing - Traditional Or Digital?

Are mailers just as good or better than digital advertising? That was a question up for discussion recently. The notion that our customers become desensiti…

Challenges of Car Dealerships

Challenges of Car Dealerships

The Car manufacturing industries, just like any other, has got business challenges of its own, which need to be taken care off on a regular basis. Maintain…

How to Destroy Customer Trust in Your Service Department

How to Destroy Customer Trust in Your Service Department

Ask your friends what they think of their dealership’s service department. You’ll get a range of answers, ranging from polite and positive …

Vehicle Landing Pages for Car Dealers

A dealer with the capability to add pages to their website ultimately has a great opportunity for SEO for their vehicles.  Vehicle landing pages can help boost a site's SERP (Search Engine Results Page) visibility for their vehicles!

Vehicle landing pages are basically pages dedicated to the individual vehicle models that a dealership carries.  Each one of these pages can be designed to serve two functions simultaneously.  If the page contains lots of relevant information about the vehicle, it will, over time, add a boost to a client's overall organic search results for the automobile plus any related keywords that are included on the page.

If the vehicle landing pages also contain strong calls to action (such as "browse inventory" or "call to check availability"), they can be used as landing pages for Display Marketing and SEM (Search Engine Marketing).  A good layout might include inventory right at the bottom of the landing page.  That way, both organic and paid traffic have opportunites to convert on the vehicle landing pages.

Many dealers have a strong (and smart) focus on VDPs and SRPs, but VLPs can help round out the site’s overall SEO and SEM efforts.  Are you all making individual vehicle landing pages for your dealership sites?

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