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Jared Hamilton
From: Jared Hamilton
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Shane Tyler

Shane Tyler Integration Engineer

Exclusive Blog Posts

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Tips for Leaving a Voicemail

Tips for Leaving a Voicemail

The Voicemail So you receive an internet lead and you call and they don't answer...now what? We leave a message right? Let's say the customer in…

Keeping the In-Person Touch While Selling Cars in the Digital Age

Keeping the In-Person Touch While Selling Cars in the Digital Age

  For better or worse, the internet has become an indispensable appendage in our every day lives. Many of us would rather spend every minute glued …

Akio Toyoda Announces e-Palette Future for Toyota, It’s More than a Concept "Vehicle"

Akio Toyoda Announces e-Palette Future for Toyota, It’s More than a Concept "Vehicle"

On day one of the 2018 CES Show, an enthusiastic crowd of 400+ media gathered at Mandalay Bay to hear Akio Toyoda’s vision of the future.  Akio …

Trust Isn't Limited to Just Offering Pricing & Services Online

Trust Isn't Limited to Just Offering Pricing & Services Online

Trust is imperative as it offers the customer the peace of mind that they have made the right decision regarding the servicing of their vehicle. And while …

Vehicle Landing Pages for Car Dealers

A dealer with the capability to add pages to their website ultimately has a great opportunity for SEO for their vehicles.  Vehicle landing pages can help boost a site's SERP (Search Engine Results Page) visibility for their vehicles!

Vehicle landing pages are basically pages dedicated to the individual vehicle models that a dealership carries.  Each one of these pages can be designed to serve two functions simultaneously.  If the page contains lots of relevant information about the vehicle, it will, over time, add a boost to a client's overall organic search results for the automobile plus any related keywords that are included on the page.

If the vehicle landing pages also contain strong calls to action (such as "browse inventory" or "call to check availability"), they can be used as landing pages for Display Marketing and SEM (Search Engine Marketing).  A good layout might include inventory right at the bottom of the landing page.  That way, both organic and paid traffic have opportunites to convert on the vehicle landing pages.

Many dealers have a strong (and smart) focus on VDPs and SRPs, but VLPs can help round out the site’s overall SEO and SEM efforts.  Are you all making individual vehicle landing pages for your dealership sites?

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