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Jared Hamilton
From: Jared Hamilton
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Shane Tyler

Shane Tyler Integration Engineer

Exclusive Blog Posts

Morgan Auto Group Rises To Number 28 In Automotive News' Top 100 Dealer Group Used Sales Ranking

Morgan Auto Group Rises To Number 28 In Automotive News' Top 100 Dealer Group Used Sales Ranking

Morgan Auto Group moved up 25 spots in this year's "Top 100 Dealership Group Used-Vehicle Sales" supplement published by Automotive News. The…

Top 5 Luxury Cars for Any Type of Terrain

Top 5 Luxury Cars for Any Type of Terrain

Many automotive companies make luxury vehicles that can be driven on different terrain. If you like to take road trips to cities, forests, hiking trails, a…

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

Search Results Pages - SRP Optimization

While SERPs (Search Engine Results Pages) are of key importance with regards to SEO (search engine optimization), many auto dealers still don't pay enough attention to their website's search results pages.  These typically appear when a shopper searches the inventory on a dealership website.  With some fine tuning, these search results pages can help drive more VDP (vehicle display page) views and ultimately more leads.

Many times, dealership websites overwhelm customers with confusing search results pages right from the start.  These are identified as confusing by having too many options offered to the visitor.  In fact, some dealers have nearly every option available on their search results pages as they do on their VDP!  However, most visitors don't take direct action off of search results pages.  Instead, they drill down to a VDP for more details before placing a phone call or submitting a lead.  In order to maintain simplicity, one should try removing nearly all of the options from the SRP except for the option to move to the VDP, and possibly one direct action driver such as a dynamic phone number.  Take an SRP from Amazon.com as an example.  Their search results pages typically just have the price and a rating, with a link to see more details.

Another issue harming search results pages on many dealer sites can be confusing or malfunctioning search filters.  If a shopper is constantly having to hit reset, collapse a filter bar, or the results don't seem to refine correctly, they may bounce from the site.  Dealerships should strive to have the most streamlined, easy to understand and mobile friendly search functionality possible.

While search results pages don't often get the attention that VDPs do, they are important to get right.  How are you all refining your onsite search results pages for maximum clarity and impact?

Nathalie Godoy
Interesting article Shane! It's truly phenomenal what properly set up SERPs can do for dealers. Making websites easy to navigate through and provide clear information quickly is a MUST in this day and age. Thanks for the post.

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