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Shannon Hammons

Shannon Hammons Digital Director

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Dominate or Compete

I was planning on sitting down to write about PPC, however after reading an interesting blog by Lindsay Shaker of Shaker Family Ford http://lindseyatshakerfamilyfordandlincoln.blogspot.com/2014/06/smashing-misperceptions-of-buying.html . This made me think about the daily “grind” of working in a Dealership. What are you doing to grow your “personal business” daily?

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Are you competing or dominating? Do you know what the difference is between the two? Let’s start here with the “definition” between competing and dominating. Competing-To strive against another or others to attain a goal, such as an advantage or a victory. Dominating-to have control of or power over (someone or something): to be the most important part of (something): to be much more powerful or successful than others in a game, competition. So, now that we have the definitions, you have to ask yourself which are you.

I think that most people in dealerships today are barely competing. I mean how many times have you looked around the salesroom, checked the pace sheet, and thought I’m doing pretty good? Heck, I know I have been there. What tools do you use to prospect? Are you using Facebook, Twitter, LinkedIn, etc.? How many people that you know have bought a car then said to you “I forgot you sold cars”? That is because you are competing not dominating.

Dominating requires enthusiasm. When talking to a customer do you always have a smile and show your customer that they are the single most important thing that you have going on at that exact moment? If not your not dominating, heck your not even competing. Can you honestly say “I am totally committed” all day every day? Just enough is not enough, if you aren’t willing to be over the top with your preparation, then why show up? Dominating requires being “on your game” 24/7/365. You are always going to be promoting yourself and growing your business if you are going to dominate. Prospecting in all that you do will grow your business to levels that you can’t imagine.

Competition in the workplace, is it good or bad? The more important question that you have to ask yourself is, “why do I want competition at work”? Quoting Grant Cardone “Competition is only helpful for the consumer”. If you are not willing to set yourself apart and became completely dedicated to dominating at the dealership, then why show up? A forty hour a week will keep you in the world of just getting by. To totally dominate you have got to work bell to bell and then leave the office and continue to working until you have to get a few hours of sleep. Dominating requires a full commitment and it is a way of life.

I know that this topic is not a popular topic in dealerships today, but it is necessary in order to for you to reach your full potential. If you are not willing to dominate then again I ask, why show up? If you can’t give this commitment, then why should management settle for you to just “go through the motions” everyday? It’s time that we all take a step back, look at ourselves, and say “am I ready to do whatever it takes”.

I challenge you to not read this roll your eyes and keep on getting by. Read this, think about what you can do to dominate your situation, and make plans to succeed daily.

Just my thoughts.

-Shannon

Grant Gooley
Shannon, I love this! You are so right. Every day that goes by, I'm always saying to myself, how can I be better? Not just better than the competition but better than myself the day before. Without this train of thought daily, life would be boring! Thanks for sharing.
Shannon Hammons
Thanks Grant

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