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Jared Hamilton
From: Jared Hamilton
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Shawn Brady

Shawn Brady Internet Manager

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True Car...Truly Not for Dealers

OK, unlike TrueCar's most recent Write-Off Policy, this should be short and hopefully make better use of common sense (If you currently use or have used TrueCar, you understand)! But first I want to admit that we currently have TrueCar as a 3rd party lead provider and we DO sell cars through them.

 

That said, TrueCar tries to paint this picture to their dealer community that they support the dealer and that they’re committed to the dealer. The problem with this is that while our rep keeps telling me that TrueCar is not about dealers needing to drastically cut prices to sell cars, every commercial they air shows massive savings off the MSRP. When I address this with our rep, the response is that we don’t have to drastically discount our product…..yet they advertise the contrary!?! Next I am told that TrueCar members are the most loyal in the industry. All the while, our closing ratios, which were once hovering around 15% have dropped to around 9%. Then, if that’s not enough, TrueCar says that their write-off policy is fair for both partners….hhhmmm. Now after convincing myself and the powers that be to hold onto TrueCar a little longer, I read the New York Times article “In His Office, There’s Always Cause for Celebration”. In the article Scott Painter, founder and CEO of TrueCar talks about and praises his company for its unique style of business within the office. This is obviously fine, but one section is a little perplexing.

http://www.nytimes.com/2014/02/23/business/in-his-office-theres-always-cause-for-celebration.html?emc=eta1

Notice in the “Electrified” section, Scott’s praise of Tesla CEO Elon Musk and the company’s distribution model. This is a distribution model that is centered on cutting dealerships completely out of the sale process of their vehicles. Now I ask you, how can TrueCar tell us, the dealer community that they’re committed to us, when the things they DO and SAY to the rest of the world are contradictary to that!?!

 

Kevin I. Parker
This further validates that True Car is NOT for the franchise dealer. He is trying hard to erode our gross profits. It's like a race to the bottom & the only one benefitting is them. I can't believe he would advocate for Tesla & getting rid of the franchise dealers.
Kevin I. Parker
We are only one voice, but due to his comments & overall business practices, we have sent in letters to STOP doing business with a company whose leader does not believe in the dealer franchise. I encourage ALL dealers to strongly consider ending their relationship with True Car
Scott Painter
I won't address your concerns point-by-point in blog format, but in response to your post I want to clarify a couple of facts. - We believe in performance and accountability. In most states, we ONLY get paid if and when a dealer partner sells a car. - We invest millions of our own capital promoting our dealer partners and creating good will that translates into in-market customers. - I have never advocated to "get rid of franchised dealers". Our entire business exists to serve them. - At no time has any TrueCar operated business or website circumvented the franchise system or franchised dealers. - Our dealer partners are profiting and our dealer tools factually help dealers to retain margin. - TrueCar partners with more than 7,000 franchised dealers on a national basis. If you or any TrueCar dealer is dissatisfied, I'm always available to listen to your concerns. -- Scott Painter
Kevin I. Parker
I am not sure who replied on your behalf, but your recent business model changes only benefit YOU. Then your comments in the Wall Street journal solidify our decision to not do business with you anymore. Maybe whoever replied should read the article you wrote, it's embarrassing that they aren't aware. It sounds like your doing great so I am sure losing some dealsrs over this won't hurt much.
David Hatch
The TrueCar rep came here to our store doing his best to tell the GM and GSM how Great they are, how one Dealer is selling upto 300 Cars from them, but all TrueCar.com is good for is the Dealer's Lose a minium $1000.00 or more per on every unit! Sure you can lose less, by setting your Pricing on their site, but say One Dealer is -$1500.00 Below Invoice on a Camry and you set your Pricing at say -$800.00 or even a -$1000.00 below Invoice, well guess what you won't be Selling any Cars, and you still have that Huge Bill for instance $7k a Month at my store, and that's a Corporate Price because all 125 of just Our US Stores are on TrueCar.com! Yea Great for the Dealer's but then again that's the kind of market we are in now. What Happened to the Good Selling Year's before the economy started it's crash in October 2007..

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