How many dealerships outsource for Social Media Marketing?  

So many times i hear the beginning of a commercial for a car dealership on T.V or when I'm not on Pandora in my car, but I always hit SKIP or change the station. So why do we continue to spend any of the Marketting budget on that medium?  Social Media contains a plethora of solid leads but most companies do not understand how to create a target audience let alone market to qualified individuals. I don't think anyone wants a 4 year old seeing an ad they paid for but when it comes to T.V and Radio that's who is hearing your content. The unfortunate fact is most Marketting professionals have no idea how effectively market on social media and a lot of "Social Media Experts" are cons who take your money and run. There's a huge difference between effectively marketing and managing a social media account. What are your strategies looking towards the future?