Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
Three Simple FREE Ideas To Help You Sell More Vehicles TODAY
No matter where you look within your dealership there are always areas of opportunity and areas where client engagement can be amplified dramatically. It is very easy to get caught up in the day to day task and never look past what you have on your to do list TODAY. Taking that approach means that you are most likely reactive rather than proactive, it also means that opportunity is hanging around your dealership like low hanging fruit ripe for the picking. When I visit dealerships it is a great opportunity not only for me but for the dealership because I can give an outside view of what I see and where the best opportunity for quick success lies.
Here are three often overlooked opportunities that will net you more sales, more clients and more profit TODAY.
*The Easiest Client To Sell Is The One That You Have Already Sold.
So often a dealerships focus and money is directed toward new client acquisition and little to no attention is given to your existing database. You have a literal Gold Mine waiting to be harvested and resold. For example what if you mined all of your sold clients from 2009 knowing that most banks tightened up during that period and leasing was almost non-existent. You see in today’s market you could most likely flip a lot of those clients from a purchase to a lease or allow them to trade out of their current vehicle and get into a new one for approximately the same payment. Look at this as the perfect storm for your clients. Today’s market presents all of us with lower interest rates, competitive residuals on leasing and an opportunity to get much needed pre-owned inventory. Here is how this Buy-Back program works; Transfer all clients into an Excel database. Then create a “Buy Back” letter explaining that you need their trade due to high market demand and low supply. Put a time frame on this letter to create sense of urgency. Make sure that each letter is individually addressed to the perspective client. Finally, create a phone script and worksheet for incoming calls. You will be amazed at how high your gross will be on these deals, how you’re CSI scores will increase and how many referrals you will gain.
*Marketing Your Pre-Owned Inventory In Unique And Effective Ways.
In today’s world where most dealers and managers are more focused on price and price alone, there are huge ways to gain market share without spending a dime and netting huge gross profits.
Service/Collision Center Clients Buy Vehicles Also
My hope is that these FREE ideas will help you sell more vehicles immediately. Remember “If you always do what you have always done, you will always get what you have always gotten.”
If you would like a copy of the Buy-Back Letter, Phone Script and Desk Worksheet feel free to email me at firstname.lastname@example.org. If you would have interest in me personally coming to your dealership and directing a Buy-Back program using your staff and your managers feel free to call me at 419-706-5770. I am offering a special discount for
dealers who contact me through this blog here on drivingsales.com. The last dealership that I did this program with sold an additional 15 NEW vehicles and grossed an additional $44,322.86 in front and back gross in just three days. That’s $2954.85 Gross Per Vehicle!! These results were from a Ford Dealership that had Sixty New vehicles in inventory. Happy Selling!!